Software in the Wireless World

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Software in the Wireless World

• Jonathan Arneault
• Senior Technology Strategist
• arneault_at_iplanet.com

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Key Drivers for Wireless Adoption

• The Gimme Factor
• WebTone availability (ANYtime, ANYwhere,
  ANYdevice)
• Simple (easy) interfaces win
• Wireless Extranet is in demand
• Devices with capability need usability

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What Do You Bet On?

• Networking performance increases faster than
  processor performance
• Devices are the majority of network access points
  within 3 years
• Digital marketplaces will set the standard for
  transaction costs, removing old economy
  barriers to entry

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The Net EconomyFoundation
Grow
11 marketing
Grow
mass-customization
Build, buy, lease
Meets Expectations
The Net EconomyFoundation
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Crossing The New Frontier
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Wireless-Smart Services

• Services with context
• Personalization, location/presence
• Privacy, security and history/profile
• Dynamically configured
• Services that operate in a network of networks
• Moores law drove embedded CPU devices
• Metcalfes law drives use of those devices

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Network Economy Forces
Frictionless
Frictionless
Straight Through Processes
Straight Through Processing
Straight Through Processes
Personal data space
End-to-end
Straight Through Processes
Personal
Predictable Quality of Experience
Meets Expectations
Predictable Quality of Experience
Meets Expectations
Personal
Carrier-Grade
Personal
Personal
Personal
Meets Expectations
Carrier Grade
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The Medium Is The Message
Compelling user experience on thin client
Personal data space - not personal computer
Devices
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Transaction Distribution Across Networks
of transactions
today
wireless 56k line optical
Devices
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Predictable Quality of Experience
Value-chain matching, metered, monitored
Sensitive to device characteristics
QoE
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Privacy
Authorization and authentication...
Policy-driven privacy is a spectrum
Personal Privacy
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Straight-through processing
Gain visibility into every process
Open them
Accelerate them
Straight Through Processing
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Transparent Computing
Navigation location
Voice-enabled audio system
Braking sensors telemetry
Operational sensors
Straight Through Processing
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Service-Driven Economy
Brake wear
Systems analyze data -people drive decisions
Straight Through Processing
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Net Economy Closed Loop Service
borders.com
Jonathan Arneault
jonathan_at_home.com jarneault_at_sun.com anonymous
Borders retail store
Straight Through Processing
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Implications

• Straight-through all enterprises, including
  partners, suppliers, and exchanges
• Service-oriented products created where value is
  added to sensor-collected data
• Integration, at full enterprise scale, helps
  define the winners
• Integrated billing, purchasing and catalog-based
  selling functions

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Realizing Success in the End Game
Databases Applications Reports Transactors
Internet Service Deployment Platform
Services
Information Assets
Syndicated Content
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New Application Rules

• Real-time response
• Create shadow system of record if needed
• Optimize for first response may have to pipeline
  multiple accesses to backend
• Cache, cache, cache (and replicate)
• Recovery is just a redial away
• Session state ! transaction state
• Keep session state small, easily rebuilt
• Ensure application can recover quickly and
  consistency, without user intervention

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Application Rules, contd

• Context over content
• Minimize context needed for transaction
• Transaction origin acknowledgement in different
  contexts (home office, car airport)
• Asynchronous coupling is the rule
• Think microtransactions
• Billing system supports them by default
• What service granularity is required?
• What system linkage (straight-through) is
  required to delivery value?

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Software Defines Experience

• Integrated stack to deliver continuous services
  with massive scale
• Incremental improvement and disclosure of
  functions, not discrete releases
• Its a real-time world, for response time and for
  development of services
• Appliances where enterprises meet
• How to quickly hook up new counter parties

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Edge to Edge Architecture
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Next Generation Architecture
P R E S E N T A T I O N
D E V I C E I N T L O G I C
Application Services Layer
D A T A I N T L O G I C
B A C K E N D D A T A
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iPlanet and the Next Gen Architecture
P R E S E N T A T I O N
D E V I C E I N T L O G I C
Application Services Layer
D A T A I N T L O G I C
B A C K E N D D A T A
Application Server -J2EE -EJB
W I R E L E S S S E R V E R
W A P A N D J 2 M E
I N T E G R A T I O N S R V
D A T A A D A P T E R S
Application Security and Behavior
Directory Services
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Internet Service Deployment Platform
Internet Commerce Services
Marketplaces
Buying
Selling
Billing
Transaction ID
Portal Services
Knowledge
Security
Personalization
Aggregation
Presentation
Communication Services
Email
Calendar
Wireless
Instant Msg
Unified Msg
Application and Integration Services
Web Server
App Server
B2B Integration
EAI Integration
Workflow
User Management Services
Directory
Meta-Directory
Delegated Admin
PKI
Policy
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Closing The Loop

• Community growth selective participation
• Security, privacy
• Transparent computing
• Monetizing community straight-through processing
• Enable self-service, reduce costs
• Smart services drive the top line
• Market advantages short-lived and continuously
  refreshed
• Disposable software components

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Placing Your Big Bets

• Build Services, Buy Infrastructure
• Build Services with Survivable Session State
  and Transaction State
• Ensure any service from any device
• Buy and Build for constant change, growth and
  innovation

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