publishing house MANN, IVANOV

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publishing houseMANN, IVANOV
FERBERInnovative Russian publisherof business
booksfacts and figures
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Facts Figures

• The MANN, IVANOV FERBER publishing house was
  founded in October 2004 by three successful
  managers with professional experience of both
  Russian and international companies. To date, it
  is the only Russian publishing house whose
  founders are themselves authors of business
  books.
• Igor Mann is the author of the bestseller 100
  Marketing and co-author of 100 PR and
  Marketing Machine.
• Michael Ivanov and Michael Ferber are joint
  authors of the Manual of Marketing Consulting
  Services, and also translated and co-published
  the well-known titles The McKinsey Way,
  Managing the Professional Service Firm, True
  Professionalism, and The Trusted Advisor.
• We have a clear business focus
• We only publish well respected and useful
  business books
• We have a unique and focused approach, as we
  release only 12 books each year
• Half of our books are written by Russian authors
  and half are translated non-Russian texts
• We partner with leading companies
• Microsoft, The Boston Consulting Group, Ward
  Howell International, Atlant-M International
  Automotive Holding Group, Uralsib, managers
  community www.e-xecutive.ru

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Our Major Competitive Advantages

• Individual approach
• We publish only 12 books every year, so each is
  published and marketed with the greatest of care
  and attention
• Our aim stated simply, is to make each title a
  bestseller
• High quality
• Our translators are selected by competitive
  examination process
• Covers and page makeup are designed by the Art.
  Lebedev Studio the most famous Russian design
  studio (www.artlebedev.com )
• Books are printed in Novosti the best
  printing-house in Moscow
• Our books are uniquely supplied with ribbon
  bookmarks
• Strong distribution model
• Our books are available in all leading book
  stores in Moscow and all other major cities
• Our merchandisers personally control the lay-out
  of our books in book stores
• We own a chain of book vending machines located
  in key areas

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We are the first
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• MANN, IVANOV FERBER is without doubt the most
  innovative business publishing house in the
  Russian market. We have pioneered a new approach
  in the market by
• Selling books through vending machines
• Providing customers with the option to subscribe
  for all our books published each year
• Personally meeting our readers, working as
  consulting assistants in book stores
• Holding regular meetings for all of our writers
• Offering the highest royalties to Russian authors
• Enumerating all published books (each book has a
  sequence number)
• Offering creative graphic design work from the
  Art. Lebedev Studio
• Utilizing a unique counter for all our books
  reviews
• Giving special discounts to our namesakes (Manns,
  Ivanovs and Ferbers)
• Personalizing our books (each of our books has a
  space for the readers own details)
• Accurately summarizing the content of our books
  (each book has a special index identifying for
  whom (and at what level) each book is targeted)

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Some of Our Books
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How We Publish Our Books
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How We Publish Our Books (continued)
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Feedback from Some of Our Authors

• David H. Maister, author of books on managing
  professional service firms
• Michael Ivanov was very helpful in bringing my
  work to the Russian audience. He is very
  entrepreneurial, very smart and very professional
• James Champy, author of Reengineering the
  Corporation
• I have worked with Michael Ivanov in the
  publishing of my book, Reengineering the
  Corporation, in Russia. The volume was published
  with quality, and I have always experienced
  Michael and his firm to be of high professional
  standards. Michael always responded to my
  requests and executed well.
• Irina Lazukova, BCG, Moscow office
• Id like to express my appreciation to MANN,
  IVANOV FERBER publishing house for their
  proactive, flexible and constructive approach to
  preparing and publishing Strategies that Work.
  BCG Approach in 2005. Its my pleasure to work
  with you!

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Feedback From Some of Our Authors (continued)

• Gleb Archangelskiy, author of the best-selling
  Time Drive. How to Make Time for Life and Work
  and The Formula of Time Time Management for
  Outlook 2007
• I enjoy working with MANN, IVANOV FERBER .
  First and foremost, their advantage is a tailored
  approach to authors, editing, design and most
  importantly, marketing. The publishing house
  thinks out of the box, coming up with new
  marketing moves for every book. After publishing
  three books (including two business bestsellers)
  with various publishers, I would heartily
  recommend MANN, IVANOV FERBER!
• Anton Popov, author of Marketing Games, Head of
  Game and Entertainment Projects at Yandex
• When I told people my book would be released by
  MANN, IVANOV FERBER, I was immediately
  congratulated on having made the right publishing
  choice.
• When I received the white volume on my birthday
  from the printing office, I was in seventh
  heaven.
• When my partners see my picture on book covers in
  stores, negotiations get easier and more
  pleasant.
• Im grateful to the whole publishing house team
  for their impeccable work, from editing to
  merchandising, and my advice to everyone is to
  read the maximally useful books published by
  MANN, IVANOV FERBER.
• Alexander Shumovich, author of Great Events. The
  Theory and Practice of Event Management
• MANN, IVANOV FERBER is turning into a unique
  phenomenon, a kind of publishing guru. Every book
  becomes a landmark, widely discussed and quoted
  in the business world. Keeping up to date with
  its latest releases is growing into a trend.
  Every new book is eagerly anticipated and added
  to the white shelf in peoples personal
  libraries. It is a great honor for me to be an
  author associated with this innovative publishing
  house.

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Feedback From Some of Our Partners

• Moskva, the biggest bookstore in Moscow
• MANN, IVANOV FERBER is one of the most exciting
  and dynamic business literature publishers in
  Russia. The top priority in its well-thought-out
  publishing policy is to determine the target
  group accurately rather than release as many
  books as possible. That is why, in spite of its
  relatively modest line, MANN, IVANOV FERBER is
  among the leaders in the Business Literature
  segment that numbers over 2,700 books at our
  bookstore.
• Yekaterina Mosina, Marketing Director, Moskva
  Books Trading House
• Ozon.ru, a leading online shop
• MANN, IVANOV FERBER regularly comes up with
  initiatives to help market their books in our
  shop. They send us additional materials relating
  to their books and authors, assisting readers in
  making an informed choice. As a result of our
  cooperation, their books stay on the www.ozon.ru
  bestseller list for a long time.
• Alexei Kuzmenko, Director of Books, Ozon.ru Sales
  Department
• Omega-L, the biggest specialty book wholesaler
• With more than 10 years experience of the book
  market, we can identify potential leaders.
  Working with MANN, IVANOV FERBER, we are
  certain they will become the leading publishers
  in business literature over the next few years.
  They have a special style and do business fairly
  and honestly.
• Kirill Perepelitsyn, Managing Director, Omega-L

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Feedback From Some of Our Partners (continued)

• Boffo.ru, a leading specialty online bookshop
• Being narrowly focused on business literature
  bestsellers, we are very selective about which
  books to sell. However, we cant imagine our shop
  without the books of MANN, IVANOV FERBER, which
  are a fixture on our top-selling list. We trust
  these publishers choice so much that we are
  confident to launch all of their new books
  without hesitation.
• We get massive positive feedback from our
  customers. And of course, we read MANN, IVANOV
  FERBER books ourselves.
• Olga Zagoskina, Managing Director, Boffo! online
  book boutique

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Stockholm School of Economics book series

• Moscow, June 19, 2007 we signed an agreement
  with Stockholm School of Economics in Russia
  (SSE). Since the 1st of July authors rights on
  publishing books using the brand SSE as well as
  the rights to sell the SSE books relegated to the
  publishers Mann, Ivanov and Ferber. As a result
  our book portfolio doubled and now includes such
  titles as Good to great, Funky business,
  Essentials by Tom Peter and many others.
• We will continue this series with the best
  titles. We are planning to publish 6-8 books per
  year.

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Contact Data
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• For all rights, permissions and translations
  questions please contact
• Anastasia Gameza
• gameza_at_m-i-f.ru