Module 4 Questions

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Module 4 Questions

• Marshall Reading

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• Explain what Marshall means by the graphic
  Internet stage (p. 52).
• 2. Marshall was writing in 1997 can you list
  some examples of the integration of media forms
  via the Internet since this article was written?
• What is the relationship between the Internet and
  the commodity form currently ?
• Explain what is meant by commodity status in
  your own words (p. 52).
• Explain how the audience is a commodity (pp.
  523).

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6. Why has a discourse of freedom been
associated with the Internet (pp. 535)? 7. Why
does Marshall say that when we use the Internet
we feel we are getting something for nothing?
(p. 55.) Have you ever felt this way when using
the Internet? Why/why not?
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8. In what way might the Internet be seen
currently as a commodity (p. 55)? To which
older communication technologies is this form of
commodification comparable? 9. Why do you think
the attempt by US Today to charge Subscriptions
for its electronic newspaper failed (p. 56)?
Would it fail today? 10. How do Internet
companies gain information about their audiences
(pp. 578)?
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11. How is Internet advertising different from
television advertising? How is it the same
(pp. 578)? 12. Do you agree with Marshalls
view that the universities should try to ensure
that the Internet remains as much a gift as
possible, and that they should work to ensure the
Internet does not become only a commodity (pp.
589)? 13. How can pornography be both the
leading edge of the commodification of the
Internet and also be so much a part of the
Internets freedom (pp. 5960)? 14. What are
killer applications, and how are they creating
the collective subject (pp. 601)?