How are they using the Internet

1
Fabio Priori Miguel A. Sanjuan Eric
Sovish Sophie Wawrzyniak
2
Information Week
Published by CPM the number one provider
of essential information and marketing services
to the builders, sellers and users of technology
worldwide
Computer World InfoWorld
Published by IDG 290 publications in 75
countries Runs over 225 site
PCWeek
Published by Ziff-Davis the third largest US
high-tech's integrated media and marketing
company
3
Revenue Sources
Print ads, account for more than a 80 of total
revenues.

• Subscriptions
• Sales of audio version of the news
• Rent of database
• Rent of fax numbers and
• e-mail addresses to other firms

Internet have created new revenue sources. For
example
Ziff-Davis assembles communities all around the
world enabling people to gather and share
information on the Web, consequently sell these
new advertising spaces on these sites
4
Marketing, Brand Strategies and Alliances
Strong presence in print advertising
Publishers are becoming marketing partners of
advertisers,offering direct mail, trade shows
and print under one corporate roof
Co-hosting and participating in information
technology conferences is a common strategic
step to gain brand recognition

• Further investigation in the everyday issues such
  as
• Internet Economy
• Outsourcing
• Business Computing

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How are they using the Internet

• Opportunity
• Constantly updated information
• Interactive services
• customized reports,
• targeted breakthrough information, Forum,
• dialogue opportunity with a journalist or
  technical support staff
• Risks
• cannibalization ad revenue repartition between
  print advertising and on-line
• objectivity issue, (same issue as Amazon.com)
• credibility speed to bring the news on-line
  versus content

6
Management Issues

• Customizing the information to the individual
  level
• Branding, printed magazine versus on-line, same
  image?
• Developing alliances or mergers to get a bigger
  footprint on the international level
• Managing the relocation of ad-buyers budget
  (print versus on- line)
• Developing the subscriber base

7
Recommendations

• Create new revenue sources
• Consultation on line for medium or small
  business
• Education and training sessions
• Coordination of the news releases worldwide