SensoHedonic modelling Horlicks

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SensoHedonic modelling - Horlicks
A multi-country model led to an improved recipe
launch in the UK in 2004, also enabling cost
saving efficiencies by using a single recipe
overseas. Independent validation in key overseas
markets confirmed our recommendations and
predictions. Further cost time savings were
made by validating ingredient and processing
changes using the model The MMR research program
was integral in the launch of a healthier, more
natural product in 2007 in the UK and other
markets.
We conduct projects like this every week of the
year!