Fan Food Company

1
Fan Food Company

• Created by Matt Ammentorp, Patrick Miller, and
  Josh Trahan

2
Company Ideals

• Our purpose is to make food purchases easy,
  convenient, and financially acceptable.
• Instead of waiting in long lines to buy one drink
  or one burger, there are no lines and no long
  waits just fast delivery directly to your seats.

3
Heres how it works

• Upon arrival to the stadium, all fans will
  receive a menu listing the items available for
  purchase that game.
• Each seat will be outfitted with a phone to call
  the Fan Food Operator, who will take your order.
• Within a short period of time, your food will
  arrive at your seat in the same perfect condition
  that it would have if you waited in line for
  twenty minutes.

4
What the fan doesnt see

• The Fan Food Company operates from three main
  stations an operators room, a kitchen area, and
  finally the wait staff.
• The operators take orders and forward them to the
  kitchen, the cooks then make the food from the
  orders, and the wait staff bring food from the
  kitchen to the fans seats.

5
How long will I have to wait?

• Though it depends on the order size, the main
  purpose is to make sure your food arrives at your
  seat in a shorter time than if you had gotten up
  to get it yourself.
• The Fan Food Company is based on quality and
  efficiency, so we guarantee your satisfaction by
  running every point of our operation as smoothly
  as possible, and then some!

6
But what if I want to get my own food?

• We make sure that at every stadium we service, we
  include a small area for people who would rather
  get their own food.
• The only difference between Delivery and
  Self-Service is that, for Self-Service, you will
  miss part of the game and will have to get up out
  of your relaxing seat.

7
How much will all this cost?

• Part of our mission is to make stadium food more
  convenient and more affordable.
• While one hot dog may cost 4.50 at a regular
  stadium, Fan Food hot dogs cost only 3.00 and
  taste just as good! This applies no matter what
  you order.
• One extra charge that comes along with Fan Food
  is a 1 delivery charge per order. So even if you
  want 43 hot dogs, the delivery charge is still
  only 1.

8
Supply and Demand Will this work economically?

• Yes! It will!
• While our company costs may be slightly higher
  than that of regular stadium concessions because
  of seat installation, more employees, etc., we
  can make even more money because the demand for
  this concept will be very high. People look for
  quality and convenience, and with Fan Foods, they
  will find both, unlike normal stadium concessions
  which cannot provide the convenience.

9
Production Costs for One Game
10
Four Factors of Production

• Land Try to bring our concepts into as many
  sports stadiums as possible
• Labor Already outlined in creative concepts
• Human Capital Hire people who have abilities
  that support the types of jobs we need to make
  our business run well
• Physical Capital Specialized seats, phones,
  kitchen equipment, food delivery equipment

11
How elasticity will affect us

• One of the reasons are demand will be fairly high
  is that stadium food is fairly inelastic

• Why it is inelastic
• People usually need some sort of food at a game
  it's part of the reason they go
• Once a team hires us, we will be the sole
  provider of food at that stadium
• Our product is fairly cheap compared to other
  concessions stands

12

• As one can see, this company can end up being
  very profitable. Although costs of expansion and
  growth could be very expensive, the profits have
  the possibility of being large enough to support
  this growth nationally and possibly
  internationally.
• The hopes of the Fan Food Company are that while
  remaining profitable, we would be able to serve
  our fans in a way that is convenient and
  acceptable to them.