Title: Qualitative, Observation
1Qualitative, Observation Ethics
2Quantitative Vs Qualitative Research
- Quantitative V Qualitative
- Traditional approach ? Empiricism ? Positivism-
Quantification - Mirrors Natural Sciences
- Experimental
- Objective
- Systematic - behaviour as measurable
- Structured / mechanistic / rigorous
- Predictive ? hypothesis testing
3Quantitative Research
- Pros and cons of Quantitative Research
- Predictive
- Efficient / Cost Effective
- Generalise to a wider population
- Statistical validity- of Quantitative Research,
but - Lack ecological validity
- Reductionist
- Deterministic
- Experimenter bias
4Qualitative Research
- Interpretative Research
- Qualitative techniques
- Subjective experience
- Meaning not imposed but constructed
- Language
- Interviews
- Focus Groups
- Diaries
- Discourse Analysis
- Content Analysis
- Thematic Analysis
5Reflexivity
- Reflexivity impacts into
- Individual - account
- Researcher interpretation
6and pros and cons of Qualitative Research
- Rich data / meaning
- Real life / relevant
- Expensive
- time consuming (transcription/analysis is
laborious) - training relies on experience
- Subjective could be pro, or con!
- Potential for bias
7Interview gt thematic analysis
Questionnaire
Observation
8Quantitative V Qualitative
- Value Free
- Objective
- Detached
- Averages to norm
- Hypothesis Testing
- Fixed
- Abstract
- Passive
- Political
- Interpretative
- Empathic
- Individualises
- Speculative
- Subjective
- Flexible
- Grounded
- Active
- Reflexive
9Observation
- Observe an unconstrained segment of a person or
animals freely chosen behaviour - Can be an add-on, or a design in itself
- Involves systematic description of events,
behaviours, frequencies etc. - Can be done both inside the lab, and in the real
world (high ecological validity)
10Why Observe?
- To study interactions within a group (human or
animal)
11To study more naturalistic behaviour
Personal space
Paganism in uk
Natural behaviour of the
rat
12To study a specific setting e.g. hospital
13Time sampling
- Observe for a set time interval e.g. 10s 2
hours - Or at set time intervals, record whether a
behaviour is occurring
14Event Sampling
- Observe specific events
- May be infrequent
- Look at patterns of behaviour
15Types of Observation
- Participant or non-participant
- Disclosed (overt) or closed (covert)
- Structured or non-structured
- Controlled or naturalistic
16Operationally defined categoriesInter-observe
r (rater) reliability
(r 0.7 or more)
Person onesrating
Person twos rating
17Structured Observation
- Advantages
- Systematic
- Control of extraneous variables
- Easy to replicate
- Low observer bias
- Disadvantages
- Low ecological validity
- Not always possible, or ethical
- Behaviour might not be spontaneous or natural
18Naturalistic Observation
- Advantages
- Natural behaviour (particularly if participants
unaware they are being observed) - High ecological validity
- Disadvantages
- Poor control of extraneous variables
- Increased observer bias
- Low reliability
- Low replicability
19Participant Observation
- Advantages
- Access to previously inaccessible areas
- High ecological validity
- Very rich information
- Flexible
- Disadvantages
- Reliance on memory (cant always be seen to be
taking notes) - Emotional involvement
- Danger to researcher
- Researchers behaviour can alter that of the
group - Ethical problems
20Ethnography
- Any full or partial description of a group
ethno (folk) and graphy (description) - Involves gathering data from a range of sources
e.g. interviews, observations, documents,
diaries, art and conversations.
21Used by anthropologists I.e. researchers who
study groups of people e.g. Papua New Guinea,
Australian aboriginees
22Ethics BPS necessarily impose a strict set of
ethical criteria that researchers MUST adhere to.
The main areas are
- Protection
- Observational Research
- De-briefing
- Advice
- Colleagues
- General Criteria
- Consent
- Deception
- Withdrawal
- Confidentiality
23Ethics
- General criteria
- 1. Mutual Respect and Confidence
- 2. Researchers must share and promote good
research practice - 3. Take responsibility for own actions and accept
legal ramifications should the rights or dignity
of participants be infringed - 4. From a multi-cultural and multi-ethnic
viewpoint investigators must consider age, gender
and social background and, any threats posed to
participants in respect of, psychological
well-being, health, values or dignity.
24Consent
- Wherever possible participants must be made aware
of the full research parameters. - Special care and safeguards must be put in place
for children / adults with impairment - Consent must be obtained for those under 16
years. If this is not possible then consent must
be obtained from the Ethics Committee
25Consent continued..
- Special care must be
- taken with detained
- individuals
- Researchers must be
- aware of their position
- of authority and not
- coerce participants
26Consent continued..
- Payment must not be used as such an inducement
- Repeated consent may be needed in longitudinal
research
27Deception
- Withholding information or misleading
participants is unacceptable if participants are
likely to object or show unease once debriefed - Participants should never be intentionally
misled. - If deception is unavoidable 3 criteria must be
adhered to - No other procedure/method available
- Participants informed at the earliest opportunity
- Consider / Consult on how withholding
information will be received -
28Other Factors
- Debriefing
- Withdrawal / Confidentiality
- Protection
29De-Briefing
- Participants must be supplied with additional
information pertaining to the research. - Debriefing does not justify any unethical
deception - Some effects which may be produced by an
experiment will not be alleviated by a verbal
description following the research.
30Withdrawal / Confidentiality
- Participants must be made aware of the right to
withdraw at any time irrespective of any payment
made
31Withdrawal cont.
- Participants must be made aware that they can
withdraw retrospectively - Confidentiality must be assured to participants
unless otherwise agreed in advance, and, that
there data will not be identifiable. If
confidentiality / anonymity cannot be guaranteed
then participants must be notified in advance
(Data Protection Act)
32Protection
- Researchers have a responsibility to protect
participants and risk must be no greater than in
everyday life - Participants must be asked about any pertaining
risks e.g. pre-existing mental conditions - Participants must have the right/means to contact
the researcher should risks/harm be incurred at a
later point - Participants must be given the right to decline
enquiries of a personal/sensitive nature - Care must be exercised when discussing the
results of children with parents/caregivers
33Observational Research/Advice
- Observational Research must only be conducted
where behaviour would ordinarily be observed by
the general public - Additionally, particular account should be taken
of local cultural values, and of the possibility
of intruding upon the privacy of individuals, who
even while in a normally public space, may
believe they are unobserved.
34Observational Research/Advice cont
- Giving Advice If info is gained that may affect
the participants future well being, the
researcher must inform the participant - If belatedly advice is sought by the participant
and the researcher is not qualified to offer
assistance, the researcher should offer
assistance as to the appropriate professional
source - Advice may be given if it relates to the research
and was pre-agreed at the outset
35Additional Ethical points concerned with covert
participant observation
- Involves deception
- May involve lack of consent (see notes)
- May be difficult to keep confidentiality and
anonymity - The researcher may have ethical dilemmas e.g. if
law breaking is taking place. Do they report it,
and break their cover, or go along with it?
36Colleagues
- Researchers have a shared
- obligation to ensure that
- ethical guidelines are
- adhered to. Should a doubt
- occur then researchers
- should encourage an
- investigator to revaluate
- their research.