COMM 180 SURVEY OF BROADCASTING AND CABLE

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COMM 180 SURVEY OF BROADCASTING AND CABLE

• Dr. George W. Crawford

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Todays Assignment

• We will be looking at Chapter 4
• A look at Radio Today.

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RADIO TODAY

• Quick Facts
• 4900 AM stations and 7600 FM stations
• FM share is 80 - Why ?
• Country radio has 2600 stations 22
• College radio has 800 stations 7
• Average radio salary is 20000
• Howard Stern makes 20M

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Radio Today

• Why do we listen to Radio ?
  Why do you listen to Radio ?

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Radio Today

• Why do we listen to Radio ?
  Why do you listen to Radio ?
• Simple answer Its portable and personal.
• You name it and its on radio.

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The Three Cs of Radio

• Competition listeners means
• Consolidation Fewer independent stations
• Control Radio formats, satellites and computers.

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Competition

• More than TV want more listeners
• Advertising Radio has 7 of the ad . TV 24
• Station Mix Commercial AM 39, FM 45
  Noncommercial 16
• Audience Share FM 80 or more
• Modest profits in most cases

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Consolidation

• FCC rules until 1996 were strict one owner could
  only own 14 stations 7AM/7FM and only two 1AM/1FM
  in any one market.
• Rules now are on a sliding scale In large cities
  with 44 stations, one owner cannot own more than
  8 stations (max 5 AM/FM)
• ResultsLarge Radio Groups Chancellor 488
  stations 1.8B, Infinity(CBS) 164 1.7B

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Control

• What is played is focused by product and consumer
  research.
• Programming is controlled to reach the desired
  market segment.

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Radio Programming

• What is the target audience ?
• What format will be most successful ?
• Country is king but growth has slowed
• Adult Contemporary is strong especially in the
  daytime
• News/Talk and Sports all news all day
• Contemporary Hit Radio younger audience
• On and on you name it there is a format

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Radio Station Organization

• General Manager on top
• Station Manager day to day operation
• Operations Dept Ad placement and contracts
• Programming Sound of the station
• Sales Ads and promotions
• Engineering
• Similar to a TV station

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Employment

• 70K people work in Commercial Radio
• 42 female and 17 minority
• Salaries are a function of the size of the
  station and the size of the market area.
• Management and on-air personalities make the most
  money but they are a small percent of the job
  force. Remember, average salary is 20000.

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HOMEWORK ASSIGNMENT

• We are done with Chapter 4.
• Finish reading Chapter 4 and start reading
  Chapter 8. We will be looking at it in the next
  two days.
• Exam 2 will be on Friday, Nov. 8th.
• Make up several essay questions for the exam.
  This will be due on Monday.