Strategic Analysis

1
Strategic Analysis
2
Tasks of Strategy

• Strategic Analysis ?
• Strategy Formulation
• Strategic Dialog
• Strategy Implementation
• Strategy Evaluation

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Strategic Analysis in the Three Schools
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Analytical Tools in the Three Schools
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SWOT Analysis

• Strengths internal strengths on which to
  capitalize
• Weaknesses Internal weaknesses that hinder
  sustainability or growth
• Opportunities external opportunities on which
  to capitalize
• Threats external threats to position or value
  in the marketplace

6
Strategic Planning

• Identify mission and purpose
• Identify goals
• Identify objectivesspecific, measurable
• Implement objectives to meet goals
• Evaluate process.

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Environmental Scanning

• Acquisition of status trends in many areas
• Acquisition of information from many sources
• Lessons randomness of incoming information
• Provides early warning signs
• Best when done continuously
• The point to understand and monitor current and
  future trends

8
Scenario Planning

• Addresses the weakness of strategic planning to
  see multiple futures
• Scenario planning identifies multiple
  possibilities
• Think the unthinkable
• Discuss each scenario and plan accordingly

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Deliberate School Advantages and Disadvantages
of their Tools

• Advantage
• Can get a quick overview
• Disadvantages
• Often will produce no new thinking
• Often becomes wishful thinking instead of
  strategic thinking
• Analysis is not synthesis

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Emergent School Reflections on Learnings

• What strategies emerged? Which were planned?
• What did we experience?
• What have been the patterns of our experience in
  the marketplace?
• What have been the patterns of our interactions?
• What did we learn?
• What were the consequences of our decisions
  (positive, negative, planned, unplanned)?
• What did we do that we shouldnt have?
• Did we miss any opportunities? Why?

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Adaptive School How to Create an Adaptive Culture

• Give your staff autonomy Allow them to make
  decisions
• Trust your staff
• Continually remind them of the mission of
  responsiveness and adaptability
• Structure them accordingly allow them to
  structure themselves
• Protect them and remove obstacles

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Conclusions

• Any of the approaches can be done well, or done
  poorly
• Any thoughtful approach can help the organization
  become sustainable
• The most useful approach depends on
• the organizations mission
• The marketplace
• the personality of the management
• the strengths and weaknesses of the staff