Energy Beverages Claims

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Energy Beverages Claims

• Innova Market Insights
• September 2009

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Sugar Free Energy

• Sugar free claims are increasing in number for
  energy drinks, enabling consumers to increase
  their energy intake without unnecessary calories.

Norway Red Bull Sugar Free Energy Drink. Sugar
free energy drink in an aluminum can.
United Arab Emirates O2 Alive Yuzu Energy
Beverage. Ready-to-drink yuzu flavored energy
beverage in an aluminum bottle. Calorie free.
Sugar free.
Czech Republic Franks Pure Sugar Free Energize
Your World Energy Drink.
Hungary Watt Light Tutti-Frutti Flavored
Carbonated Energy Drink. High in caffeine
content. Sugar free.
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Stevia Extract A Natural Sugar Substitute

• Naturally sweetened with Stevia for reduced
  calorie energy drinks.

Switzerland Storms One Lime 100 Natural Organic
Sports Drink. Storms One, the first drink
sweetened with the stevia extract and exclusively
made out of organic ingredients. Storms are very
refreshing drinks made out of organic juices.
Storms uses just organic ingredients and organic
stevia leaves.
USA Sambazon Amazon Energy Diet Energy Drink
with Acai Berry Flavor. A touch of organic stevia
gives this energy drink all the flavor you want
without the burden of unwanted extra sugars and
calories. Energy drink with acai berry flavor.
Organic energy drink with 40 calories. Over 200
vitamin C per serving. Only 9g of sugar per
serving. With 80mg natural caffeine.
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Concentrated Energy
United Kingdom Coca Cola Relentless Energy Shot.
Capitalizing on the growing consumer desire for
an intense energy uplift, each "Relentless" shot
is designed to dispense the same amount of
stimulant as 250ml of regular "Relentless" within
a concentrated 50ml measure for immediate
consumption. UK's fastest growing energy drink.
Providing the same amount of energy as 250ml of
regular "Relentless", each 50ml "shot" contains
80mg of caffeine as well as vitamins B6 and B12.
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Ginseng Goodness

• Ginseng increases energy and reduces stress.
  Guarana extract is great for maintaining stamina
  and to combat obesity. Inclusion of these herbs
  in energy sports drinks can increase the
  nutritive quality and health benefits of the
  drinks.

Italy Monster Ripper Energy Drink. Energy drink
with carnitine, taurine, ginseng, and vitamin B.
Philippines Sting Energy Drink Gold Blast. Lemon
flavored energy drink with ginseng extract, in a
330ml PET bottle.
Ukraine Adrenaline Rush Pasteurized non
alcoholic carbonated energy drink made with
guarana and ginseng, with high content of
caffeine and vitamins.
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One Hand, No Hassle, Resealable Can