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Risk Taking Behaviour

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Investment, safety, diagnosis, treatment, resource allocation, short-termism etc ... Wilde 1982. The maintenance of a constant level of risk. Subjective Utility theory ... – PowerPoint PPT presentation

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Title: Risk Taking Behaviour


1
Risk Taking Behaviour
2
Learning Goals
  • Give an account of 2-3 Models
  • Critically evaluate such models
  • Look at risk in the workplace
  • Conduct a risk analysis

3
Reading
  • See web site - risk course for SMEs
  • Yates and Stone
  • Statutory instruments
  • As you might find..

4
Who takes risks?
  • You
  • Me
  • Health
  • Driving
  • Money

5
Why take risks
  • Gain
  • Laziness
  • Inattention
  • It cant happen to me
  • Work, health, leisure etc

6
Work based e.g..s?
  • Investment, safety, diagnosis, treatment,
    resource allocation, short-termism etc
  • Why do we want to understand - training,
    prevention of loss.

7
Definition? Its hard
  • Consider
  • Accepted vs. unaccepted risk
  • Unrealistic optimism
  • Anchoring/Halo
  • Related to error, not a simple concept

8
Zero Risk Theory
  • Naatanen and Summala 1974
  • The minimisation of risk

9
Risk Homeostasis theory
  • Wilde 1982
  • The maintenance of a constant level of risk

10
Subjective Utility theory
  • Molen and Botticher 1988
  • Risk as a decsion making process

11
Critique Pluses
  • Starting Point
  • Useful in limited paradigms
  • Ok for individual levels of behaviour.Simplistic.
    Bad with complexity

12
Critique Minuses
  • I real life risk is distributed
  • People behave differently in groups.
  • People dont loo at the whole picture.
  • Risk is not unitary
  • Not predictive.

13
Evaluation of models
  • Do they predict?
  • Do they allow planning?
  • Do They help prevention?
  • Are they based upon limited paradigms
  • Do they change thinking

14
Subjective Utility Theory
  • A sort of DIY theory for each situation

15
Risk Management
  • Employers must make an RA
  • And act on it
  • Otherwise..
  • Not much happens

16
Risk Assessment
  • Probabilistic risk assessment
  • Task analysis
  • Formal Risk assessment
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