LERNs Certified Program Planner CPP Webinar

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LERNs Certified Program Planner (CPP) Webinar

• Georgia Adult Education Association
• Greg Marsello, LERN VP

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• The Learning Resources Network (LERN) is an
  international nonprofit taxexempt educational
  association offering information and consulting
  toproviders of continuing and corporate
  education.

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Unique Selling Proposition
Mission
InformationThat Works!
To extendlifelong learningto all.
Vision
To be theauthoritative,distinctive source
ofpractical informationrelated tolifelong
learningprograms.
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What LERN Does for You

• LERN provides benchmarks, averages, and ratios
  for success.
• LERN provides the top consultants in the
  business.
• LERN provides the only certified training for
  continuing and corporate education professionals.
• LERN members have 12 higher revenue and
  registrations than non-members.

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Do You Know?

• What the AIDA Principle is and how it relates to
  web sites, printed promotions, and course
  descriptions?
• How to determine your primary market segments?
• The percentage of your budget you should be
  spending on promotion?
• The most important question to ask on an
  evaluation?

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Do You Know?

• The Sunset Rule?
• How to determine your repeat rate and why it is
  important to know?
• The four LERN Key Formulas?
• Your programs market potential and market share?
• How to get a 20-40 response to your surveys?

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Do You Know?

• The difference between low-dollar and high-dollar
  needs assessment?
• What it means to be financially self-sufficient?
• How to determine your go/no-go point?
• What a price break is?
• How to determine your programs USP?
• The ideal length of a course description?

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Do You Know?

• How many weeks prior to your classes starting
  your catalog should be received?
• The ideal email and direct mail mailing strategy?
• The right way to handle refunds?
• Four primary components of the physical learning
  environment?
• What percentage of your courses should be new?

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CertifiedProgram Planner(CPP)
CPP
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History of CPP

• Began in 1990 out of the need for comprehensive
  training for the field of lifelong learning.
• First Institute had 3 people, held at LERN HQ in
  Manhattan, Kansas.
• The leading designation in the field of lifelong
  learning.

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How to Earn CPP

• Self study
• Online self study
• LERN Conference
• LERN Program Management Institute (PMI)

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Curriculum
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3000
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Knowledge Competencies

• I. Learning and Teaching
• II. Finances and Budgeting
• III. Brochures
• IV. Marketing
• V. Promotion
• VI. Needs Assessments
• VII. Program Development
• VIII. Program Analysis
• IX. Pricing
• X. Program Management

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Program Management Institute
Readings
Study Guide
Presentation
Daily Quiz
Study Session
Exam
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Everyone LOVES a CPP!