Bournemouth University

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Bournemouth University
Napier University Edinburgh
ENHANCING DESTINATIONS AND THE VISITOR
ECONOMY 10/11 JANUARY 2007
Edinburgh Inspiring Capital Inspiring Events
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Events Beyond Economic Impacts

• Norman Ireland
• Events and Special Projects Manager
• The City of Edinburgh Council

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CITY VISIONby 2020 Edinburgh will

• Lead the most successful and sustainable city
  region in Northern Europe
• Sustain the highest quality of life of any UK
  city competing with the best in the world
• Keep and attract the people needed to drive its
  talent and knowledge economy and provide every
  citizen with the best personal opportunities for
  work, education and development
• Be a safe and tolerant, creative and connected
  city, promoting the wellbeing of both people and
  place

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WHY?

• Events give life to the city, they create
  interest in the city and they reflect the kin of
  city Edinburgh is
• They improve the experience of the city for its
  residents and improve the visitor experience
• Many also produce benefits for the citys overall
  economy
• 30,000 jobs dependent on tourism

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EVENTS STRATEGY

• Simply put, our strategy is to plan, create and
  deliver a balanced portfolio of major events for
  the next 10 years which will achieve one or more
  of the following
• generate significant economic benefit
• But beyond that
• reinforce the City Vision and the City Region
  Brand
• help make the city lively all year round
• have political and civic importance for a capital
  city

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OTHER OBJECTIVES(Examples)

• Promoting Edinburgh as a vibrant, contemporary
  international city
• Involving the citys diverse communities
• Engaging young learners in our schools and
  helping to meet our educational objectives
• Regenerating various parts of the city
• Generating money for city, national or
  international charities