Community Broadcasters Assoc.

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Community Broadcasters Assoc. NAB 2009 Brian
Cabeceiras, VP Strategic Marketing Technology,
Harris Jay Adrick, VP Broadcast Technology,
Harris Jerry Rose, President, Total Living
Network
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• Monetizing a Mobile Channel
• Finding digital payback
• Efficient Approach to Putting Up an ATSC and
  Mobile Channel
• Planning the digital infrastructure
• Total Living Network / KEEN-TV
• Moving forward with digital

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Who is Watching Mobile TV ?

• DTV Mobile broadcasts can reach many devices with
  video capabilities
• Mobile phones, PDAs
• Laptops
• Screens in vehicles (cars, buses, trains)
• Even Fixed TVs
• Number of M/H DTV Receivers by 2012
• Cellular Handsets 130 million
• Portable M/H Receivers 25 million

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Digital Spectrum as Revenue

• Digital Models
• Multicast SD Channels
• Multiple Mobile Channels
• Mobile as
• Video Streams
• Data Channels
• Revenue from Bandwidth!

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Mobile TV and Digital Signage
WRAL Raleigh, NC
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Time / Grid Guide Ecosystem Opportunity For
Mobile Operators
Branded Guide
Operator Services
SMS Interactivity
Broacasters can extend and strongly position
their brand Mobile Operators are in a fantastic
position to provide time/grid guidance
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Mobile DTV Widgets Are a Large Opportunity for
Broadcasters
Rich Program Listings
News Headlines
Weather Forecasts
Downloadable / Video Content
Horoscopes

• Mobile DTV Widgets bring together the best of web
  broadcast wireless
• Uniquely combines web-like on-demand user
  experience with broadcast-based content
  distribution
• Establishes a new data service within the
  Broadcasters home turf Google cant distribute
  widgets
• Provides broadcaster a new, powerful mechanism to
  touch viewers
• DTV Widgets address some key competitive threats
  opportunities for the ATSC Industry

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MPH for ATSC Mobile DTV

• Get ATSC Mobile on-air quickly and easily
• And get everything you need from Harris
• Maxiva UAX Low Power, UHF transmitters from 10W
  to 2kW
• Apex M2X universal multi-modulation exciter
  platform for ATSC, M/H, DTS
• NetVX video networking platform for compression
  and multiplexing
• Synchrony MNA mobile networking adapter supports
  multiplexing, timing
• Roundbox technology to support multimedia
  electronic program guides

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Single Frequency Networks

• ATSC A/110B for Single Frequency Networks (aka
  Distributed Transmission Networks) created in
  recognition of need to fill gaps in digital
  coverage
• Opportunity for Broadcasters to not only complete
  coverage but to consider new architectures and
  partnerships
• Network of transmitters rather than inefficient
  power increases
• Partner with other on-channel broadcasters for
  seamless programming or data services across a
  large area

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Single Frequency Networks

• Precisely control coverage overlaps to minimize
  interference
• Efficient architecture to expand viewership and
  improve signal strength for mobile

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Total Living Network KEEN-TV

• Recognizing the advantages of digital, KEEN-TV is
  transitioning
• Analog and Digital Ch 17
• Broadcasting from Black Mountain in Henderson, NV
• Harris solution of ATSC encoders and transmitter
  (1kW)
• A mobile solution in partnership with Harris will
  be undertaken this year and progress will be
  communicated to the CBA members