OfficeMax Retailer Profile

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OfficeMaxRetailer Profile

• Cameron Ivey, Andy Bleser, Briana Novak

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What is OfficeMax?

• Third largest Office Supply retailer in the U.S.
• Office Max provides office supplies, paper,
  technology products, furniture, and business
  solutions to large, medium and small businesses
  and consumers.
• OfficeMax operates in the United States, Canada,
  Europe, Australia, New Zealand, and Mexico. They
  also have a strategic partnership with the
  European Office Supplies Alliance, which spans 19
  countries on three continents.

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Company Profile

• OfficeMax has unprecedented customer service and
  unrivaled innovation making it the one to beat in
  the office products marketplace.
• Over 8 billion in sales
• 40,000 associates
• almost 1,000 superstores
• Over 25,000 products
• Meet the needs of enterprise-level, mid-size,
  small businesses, and individual customers.

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History

• 1901 Horders opens first store
• 1929 Seven story building is built in Chicago
  and serves Horders until 1964.
• 1964 - Horders building becomes headquarters for
  Boise Cascade Office Solutions.
• 1976 Boise office solutions moves to new,
  modern facility in Itasca, Illinois.
• 1988 OfficeMax founded.
• 1989 OfficeMax expands to 11 stores.
• 1991 OfficeMax spreads into 15 states.
• 1993 300 Stores in 38 states.
• 1990-94 Boise grows to 30 distribution centers.
• 1995 OfficeMax reaches the web.
• 1995 CopyMax introduced, store-within-store
  concept
• 1996-97 OfficeMax expands to 500 stores in 47
  states.
• 2003 Boise office solutions completes
  acquisition of OfficeMax and chooses to keep the
  name.
• 2005 CopyMax changes its name to OfficeMax
  Print and Document Services.

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SWOT Analysis (Corvallis location)

• Strengths
• Office supply solutions for students.
• Located off of Ninth St, closer to campus than
  staples.
• Great customer service.
• Wider aisles, technology hub, and low profile
  displays make it easier to navigate the store.

• Weaknesses
• Only local customers
• (no Out-shoppers)
• Weak advertising to campus students
• Customers are aware that they are in a warehouse
  environment.

• Opportunities
• Advertise more to students
• Offer student discount
• Offer lounging area/commonplace

• Threats
• Staples
• OSU Bookstore
• Fred Meyer
• Kinkos

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Top U.S. Competitors
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Sources

• http//about.officemax.com/html/index.shtml
• http//en.wikipedia.org/wiki/Office_Max