MARTHA STEWART CRAFTS DIGITAL SCRAPBOOK

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MARTHA STEWART CRAFTS DIGITAL SCRAPBOOK for
Community Members By Katie
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Bringing the Martha Digital Scrapbook to our
Community

• Basics of marthastewart.com/e-scrapbook
• Create, edit, store digital scrapbooks online
• Access a virtual workshop of scrapbooking
  options allowing community members to create an
  inspiring, special, functional, beautiful and
  meaningful way to present and memorialize their
  unique moments
• Share memories with family, friends and
  community members on the virtual tabletop with
  unique pages that flip onscreen with one click
• Order professionally printed and bound
  scrapbooks to keep at home or send as gifts

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Marthas Virtual Workshop

• Features
• Scan/upload items (e.g. photos, newspaper
  clippings, ticket stubs, postcards, other
  sentimental memorabilia)
• Edit (e.g. brightness, contrast, resize, crop,
  pivot, position on page)
• Position and paste contents onto virtual pages
• Use graphics tools (e.g. add text, borders,
  ribbons, stickers, captions) use virtual
  versions of Martha Stewart Crafts FREE!
• Save a history of all the tools used to create
  each page

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Mock-up created by Jennifer Nowak
Template courtesy of Esther Park
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Digital Scrapbook Sponsorship
gt Digital Scrapbooks gt (e.g.) New Baby
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Business Challenges
Community users Continue fostering a
marthastewart.com community, in which users can
share their digital scrapbooks, vote on their
favorite albums and/or pictures, leave comments
and invite non-community members to view their
work. Non-community guests may feel inspired to
join the marthastewart.com community and create
unique digital scrapbooks of their own. Perhaps
Martha (or her editors) could select an Album of
the Month to be featured on the community
landing page (marthastewart.com/escrapbook) and
write a short blurb about why it deserves
recognition. Page views Overall site page
views could be increased both in the virtual
workshop during the creating/editing process and
on the virtual tabletop view as guests are
invited to see newly-created scrapbooks and are
encouraged to come back again and again to
reminisce or to check out other community
members work. Digital advertising Advertisers
could sponsor various tools and crafts and
purchase 120x90 sponsorship placements in the
virtual tabletop view. Merchandising Pursue a
partnership with an online photo site that would
allow users to submit their work to be printed
and professional bound.
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The Possibilities are Endless

• Digital scrapbooks by Martha and her editors
  View Marthas digital scrapbooks and get design
  and lay-out ideas inspired by her work. View
  those created by her editors and other employees,
  who are also Community members, and give fans an
  inside look at working at MSLO.
• Receive comments from Martha or her Editors
  Martha and/or her editors could leave comments on
  other users albums or photos.
• Digital Scrapbook of the Week or Month Be a
  featured digital scrapbook of the week or month
  on the Community landing page by creating one
  that Martha and/or her editors enjoyed viewing.
• Advertising Sponsorships
• 100 SOV of all ad units, sponsored by logo in
  virtual workshop (creating/editing) and the
  virtual tabletop (viewing), interstitials AND
  MORE!
• Desktop items (i.e. virtual tools,
  embellishments, accents and adhesives) with
  product integration into tool set
• Printable pages sponsorship

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Bringing the Martha Digital Scrapbook to our
Community

• Advantages for marthastewart.com users
• Create, back-up and store scrapbooks online
• Share memories instantly in creative and
  beautiful ways
• Receive/leave comments on albums and photos
• Learn about different Martha Stewart Craft
  tools, embellishments and accents by using them
  virtually
• Have a chance for their memories to be
  recognized by Martha and/or her editors
• Access professional printing and binding options
• Share ideas (events) Birthdays, Dinner Parties,
  Girls Nights Out, Holidays, New Babies, Showers,
  Weddings (projects) Crafts, Décor, Foods,
  Remodeling
• Send printed and bound scrapbooks as gifts

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Bringing the Martha Digital Scrapbook to our
Community

• Advantages for marthastewart.com
• Facilitate an additional method of engaging
  community members
• Drive traffic to the site when users create/edit
  their digital scrapbooks
• Drive traffic to the site when users share their
  digital scrapbooks with friends
• Create additional opportunities for online
  advertising placements and sponsorships
• Implement another opportunity for merchandising
  with printing and binding options

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MARTHA STEWART CRAFTS DIGITAL SCRAPBOOK for
Community Members By Katie
Created by Katie Spear Digital Advertising Sales
Marketing Assistant Presented Monday, January
28, 2008