Chris Horton

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• Chris Horton
• Mike Semler
• Billy Trobbiani

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Background Information

• Privately held company since 1983
• 330 locations internationally
• Casual beach-theme establishment

You can sell the sizzle, but you have to deliver
the steak.
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Additional Information

• 70 of customer base - males age 25-54
• Hooters Community Endowment Fund
• Breakdown of sales
• Food 70
• Merchandise 5
• Beer/Wine 25

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Strategic Issues

• Market Perspective (Outside-In)
• Translating Market Perspectives (STP)
• Who is the ideal target market?
• Is there room to expand the market segment?
• Who are our competitors?
• The Influence of Customers
• How loyal are our customers?
• Why limit the market segment?

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Strategic Issues

• Resource Perspective (Inside-Out)
• Processes and Routines
• Are the processes of food service efficient and
  effective?
• Can they improve the processes with new
  technology?
• Capabilities and Competencies
• Where is the advantage over other restaurants?
• How can that advantage be sustained?

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Resource Options for the Firm

• POS-Radiant 6e
• Improve profitability by enhancing operational
  efficiencies
• Enable Hooters to implement best practices in
  order management, table management, labor
  scheduling, purchasing, and inventory management

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Market Options for the Firm

• Hooters hotel and casino in Las Vegas
• Hooters The Movie

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• Atlanta
• Baltimore
• Columbus
• Ft. Myers
• Myrtle Beach
• Newark
• Nassau

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Expansion Changes for the Firm

• Hooters is no longer looking to franchise in the
  US, but is looking to franchise internationally.
• Ability to develop 3-5 restaurants within your
  territory.
• A restaurant location with at least
  100,000-150,000 people within a five mile radius.
  
• 3 million in liquid assets.
• At least 5 years as a multi-unit restaurant owner
  / operator.

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Any Questions?