Compulsory general case question

1
MT301 Exam Structure

• Section 1
• Compulsory general case question
• Use examples from Cases
• Section 2
• Theory - do 2 questions out of 4
• Use examples from lectures, cases, etc
• All Questions carry equal marks

2
MT301 Revision NotesThese notes review the main
areas covered in this course but should be
studied in conjunction with the prescribed text,
lecture and case discussion notes.

• Ch 1 2 The Strategic Management Process
• 5 tasks of SMgt - issues important at the
  different stages
• SMgt as process rather than event
• Factors that shape a companys strategy

3

• Ch 3 Industry Competitive Analysis
• Thinking strategically about industry
  competitive conditions
• What are the dominant ec. chars of the industry?
• What is competition like and how strong are each
  of the 5 forces?
• What are the drivers of change in the industry
  what impact?
• What companies are in the strongest/weakest
  positions in industry?
• What key factors will determine competitive
  success in the ind env?
• Is this an attractive industry and what are
  prospects of profitability?

• Ch 4 Evaluating Co. Resources Competitive
  Capabilities
• How well is current strategy working?
• What are the companys resource SWOT?
• Are the companys costs competitive with rivals?
  - SCA/Vchain
• How strong is the companys competitive position?
  - CSA

4

• Ch 5 Strategy Competitive Advantage
• Porters model of 5 generic competitive
  strategies
• Vertical integration/de-integration -
  advantages/disadvantages
• Cooperative, Offensive Defensive strategies
  comp. advantage
• First mover advantage disadvantage

Ch 6 Strategies for Competing in Globalizing
Markets Strategies for entering international
mkts - licensing, export, JVs alliances.
Profit sanctuaries cross subsidisation. Global
v. multi-country strategies.
5
Ch 7 New Business Models and Strategies for the
Internet Econ. Supply side of internet economy.
Implications of e-commerce env for strategy
organisations. E-commerce business models
strategies. Key success factors in e-commerce.
Ch 8 Matching Strategy to Ind Co. Situations

• Characteristics of the different types of
  industry implications
• for strategy - emerging, high velocity, maturing,
  stagnant/declining,
• fragmented. Strategies for industry leaders,
  runners up,
• weak businesses

6
Ch 9 10 Evaluating Strategy C. Advan in
Diversified Co. When to diversify. Ways to
diversify - acq/startup/J. Strategies -
related/un/combo - advan/dis. Pfolio mgt -
divest/turnaround /retrench/restruct - balance
flows. Nb of Composition Coordination.
Evaluating attractiveness, comp strength,
strategic resource fit. 9 cell matrix,
resource allocation/direction

• Ch 11, 12 13 Implementing Strategy
• Understanding wide range of issues
  involved/affected by imp.
• how to improve the imp. process
• Nb of strategy-supportive leadership
  capabilities structure
• budget policies/procedures best
  practice/kaizen support systems
• reward systems culture ethics
• Ongoing iterative process that in conjunction
  with good strat
• formulation can be source of competitive advantage