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PROPOSED NALFA TOPICS FOR CTAIL PARTY

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Title: PROPOSED NALFA TOPICS FOR CTAIL PARTY


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  • We are an organization of North American
    manufacturers and importers of laminate flooring
    products.
  • We were formed 11 years ago in 1997!
  • We are North America's voice and vote in
    developing worldwide standards within ISOs (219
    TC-WG-3). To learn more about NALFA standards,
    visit www.NALFA.com.
  • Primary Mission
  • To encourage the establishment and maintenance of
    high standards in laminate flooring in North
    America and to recognize those that meet these
    standards.

3
NALFA Regular Members
  • Alloc, Inc.
  • Faus Group, Inc.
  • Mannington Mills, Inc.
  • Pergo, Inc.
  • Shaw Industries, Inc.
  • Tarkett U.S.A., Inc.
  • TORLYS Inc.
  • Uniboard
  • Unilin/Mohawk
  • Wilsonart International, Inc.

4
NALFA Associate Members
Corporation, partnership, proprietorship or other
entities regularly engaged in the business of
selling goods or services to those that are
eligible to be regular members
  • Munksjö Paper, Inc.
  • Pak-Lite (PLI)
  • Pregis Corporation
  • Sealed Air Corporation
  • Sekisui Voltek, LLC
  • Suddekor, LLC
  • Technocell Dekor
  • Toray Plastics America, Inc.
  • Coveright Surfaces Canada Inc.
  • Diversified Foam Products, Inc.
  • DSM Melamine
  • Foam Products Corporation
  • FN Neuhofer Holz GmbH
  • M.P. Global Products,

    LLC

5
Benefits of Membership
  • Members participate in NALFA's standards writing
    activity and help develop and shape the future of
    the laminate flooring industry in North America
    and internationally.
  • Members participate fully in the marketing
    initiative of laminate flooring.
  • Your voice shapes the industry!

6
NALFA Accomplishments Celebrating 11 Years in
the Laminate Flooring Industry
  • For the past 11 years, NALFA has worked
    diligently to establish and maintain high
    standards in laminate flooring in North America
    and recognize those that meet those standards.

7
NALFA Accomplishments Development of the NALFA
Certification Seal
  • A consumer visual symbol that assures our various
    users/specifiers that products have passed the
    required tests to conform to NALFA/
  • ANSI-LF01-2003 standards
  • For marketing use on product packaging,
    collateral materials, advertising, etc.
  • The NALFA Certification Seal on cartons and in
    marketing materials produces instant advantages
  • Dealers will sell with confidence
  • Consumers will buy with confidence
  • Dealers and consumers will know that the laminate
    flooring they chose is a quality product that has
    been tested
  • For details on the certification process, visit
    www.NALFA.com

8
NALFA Accomplishments Creation of the LAMMYS
  • The LAMMYs recognize companies
  • and individuals who have made substantial
  • contributions to the industry

9
NALFA Accomplishments in 2007
  • The number of NALFA certified products
  • increased to 64!

10
NALFA Accomplishments in 2007
  • Development of 3-Tier Standards
  • Residential Standards
  • Developed in 2001 from basic requirements for
    residential products
  • Light Commercial Standards
  • Increased performance minimums for small offices
    and low-traffic commercial installations
  • Commercial Standards
  • Top static load, thickness/swell, ball impact,
    wear resistance criteria for high-traffic
    installations

Buyers guides available at www.NALFA.com
11
NALFA Accomplishments in 2007
  • Web site
  • Revamped Web site
  • Received numerous inquiries from a wide variety
    of interested individuals and companies via the
    Web site
  • Continuing to Develop Standards
  • Publication of a NALFA underlayment standard

12
NALFA Accomplishments in 2007
  • Public Relations Activities
  • Raised awareness of NALFA and laminate flooring
    to builders and consumers.
  • NALFA, its members and the NALFA Certification
    Seal have been featured in publications such as
  • Home Builder Magazine, Green Builder Magazine,
    Virginia Builder, Louisville Builder, Builders
    Exchange, The Western Builder, Arizona Home
    Builder Magazine, Texas Homebuilder Magazine,
    American Homebuilder Magazine, Atlanta Home
    Improvement Magazine, Dallas Home Improvement
    Magazine, BUILDERnews Magazine, The Louisiana
    Builder, Ecological Home Ideas, Builder Digest of
    California, Smart Homeowner Magazine, Colorado
    Construction, Remodeling News and many more!

13
Thank you, NALFA
  • President Bill Dearing, TORLYS, Inc.
  • Vice President Juan Flores, Faus Group, Inc.
  • Chief Financial OfficerAl Boulogne, Mannington
    Mills
  • Technical Committee Stan McMackins, Faus Group,
    Inc.
  • John Gier,
    Co-Chair Mohawk Ind.
  • Marketing Committee Peter Barretto, TORLYS,
    Inc.
  • Steve
    Ehrlich, C-Chair, Faus Group
  • Education Subcommittee Tina Couto, TORLYS, Inc.
  • Underlayment Subcommittee Michael Pawlisheck,
    Sekisui Voltek, LLC
  • Legal Counsel David GochWebster, Chamberlain
    Bean

14
State of the Laminate Flooring in North America
  • After a decade of double digit growth, the
    laminate flooring industry has experience
    slowdown this year, however, the best estimate
    currently is that laminate flooring has been
    affected less than declines shown in most of the
    other categories of flooring.
  • In fact, many companies and industries have
    experienced declines much worse than this and
    have come out on top.
  • As an industry, we need to continue to come
    together to be successful.

15
NALFA Looking Ahead
  • Laminate flooring will again experience
    substantial growth as long as our industry keeps
    producing quality products with all the features
    and benefits that accompany laminate flooring.
  • The NALFA Certification Seal that represents
    high-quality flooring will become even more
    recognized.
  • New and innovative technical features will
    continue to surface.

16
NALFAS Strategy for Success The 5-P Plan
  • Persevere
  • Preside
  • Position
  • Promote
  • Prevail

17
Future of Laminate Flooring
  • Laminate flooring will continue to be used
    everywhere.
  • Choices, choices and more choices. Design
    continues to be a main driver in laminate
    flooring, while the technical capabilities
    continue to grow. The design possibilities are
    endless.
  • Security. Consumers and Dealers alike have the
    satisfaction of knowing the flooring they
    purchased is a high-quality product just by
    looking for the NALFA Certification Seal.

18
And for the Second Year!
ON WITH THE LAMMYS!!!
1-202-785-9500 or www.NALFA.com
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