WVXX media kit and market overview

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WVXX media kit and market overview
Dave BowlingGeneral Sales ManagerOffice
[phone]Cell [phone]FAX (757)
627-0123wvxxselecta1050.com
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WVXX Radios Position in The Hampton Roads
Hispanic Market WVXX Selecta 1050 is currently
the only local electronic media that reaches the
Hispanic community. WVXX has been in our current
Spanish format for over 3 years and we broadcast
live 24 hrs a day 7 days a week, with a signal
that easily covers the entire Hampton Roads ADI.
The other mediums in the market are Cox Cable( 6
channels all network), Tidewater Hispanic, El
Echo, and saborhr.com. Cox does not offer local
avails which means there is no opportunity to buy
local commercials on the channels unless you buy
the network which makes no sense for local
advertisers. Tidewater Hispanic and El Echo are
both local papers with limited distribution due
to the fact that The Va Pilot has most of the
major distribution areas tied up which will not
allow them to occupy any space. They are both
free publications. Saborhr is the only Hispanic
website in the market and is a very good product.
The most cost effective way to reach the Hispanic
community by far is with WVXX. Radio is by far
the medium of choice by the Hispanic community
with a Time spent listening of over 20hrs per
week. The best station in this market regardless
of format would be happy with 6 hours per
week.They are very loyal listeners! WVXX has
built some very strong long term relationships
with many large advertisers such as BB_at_T Bank,
McDonalds, Budweiser, Hardees, Tidewater
Community College, Wendys, Toyota, Old Point
National Bank, Verizon Wireless, Moneygram, The
Priority Automotive group, Casey Auto, First
Team, Kroger just to name a few. We expect to see
a number of these bigger advertisers move into
this market as they have already saturated the
top 15 markets across the country. The Spanish
formats are rapidly popping up all across the
US.In a survey done by Arbitron recently it shows
that the top 3 formats in the US are Country,
Adult Contemporary, and Spanish. There are now
over 780 Spanish Radio Stations in the US. We
know how important it is to be a partner with the
Hispanic community, out listeners. We are very
active in The Hispanic Chamber. We work closely
and help promote events that help the community
with such problems as immigration,getting
citizenship, healthcare, and many other things
that are important to them. We have a Latin
Festival that we do every year on The Va Beach
Oceanfront, We are part of the American Music
festival, and this year we will host the first
Hispanic Heritage Month Celebration We feel that
we have positioned ourself to be a respected
market leader, and our Management team has over
50 years experience in the broadcast industry. We
look forward to serving and growing with the
Hispanic community in the years to come.
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Hispanic Market Overview for Hampton
Roads Hampton Roads is the 13th fastest growing
Hispanic Market in the US and one of the most
diverse. The breakout of the Hispanic market is
50 to 55 Mexican, 25 Puerto Rican, and the
remainder are others such as Cubans, Hondurans,
San Salvador, and other South American Countries.
The largest influx of new Hispanics are by far
from Mexico. The Puerto Rican community has been
here many years mainly via the military. The 2008
Census shows 47,000 Hispanics that have their
citizenship, and this makes up only about 30 of
the entire population. These numbers do not show
the Military (which is 10 Hispanic), people here
with work visas, and Green cards, and of course
the ones that are here illegally. This puts the
number closer to 200,000 in The Hampton Roads
Market . The average household income for The
Hispanic consumer is 46,866 annually which is
slightly below that of the Non Hispanic community
of 57,911 which surprises some people only
because they are not aware that there are more
people in each household and more important they
all work. The Hispanic population is divided
almost equal between the Southside and the
Peninsula, with a slightly bigger number on the
peninsula. The Hispanic population is projected
to grow by 20 to 25 in The Hampton Roads area by
the year 2013 and that number could be higher
when there is some type of immigration law put
into effect. The major companies and a lot of the
medium and smaller businesses are all starting to
realize the financial impact that the Hispanic
community is having on this market. You can go
into Home Depot, Lowes, Food Lion, Wal mart,
Sams Club just to name a few and see that their
signs are both in English and Spanish, and the
demand for bi lingual employees is higher than
ever before. The major automotive dealers have
several bi lingual employees not just in sales
but in all positions to accommodate the growing
Hispanic consumer.
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We are known by the companies we keep a partial
list of our advertising partners

• -Acradele Saddlery- American Office Supply-
  Anheuser Busch- Baja Fresh- Basnight land lawn-
  Bay Auto- Bay Kia-Beach Ford- Boss Custom Wheels-
  Bowditch Auto- BB T- Cals Pizza Kitchen- Casey
  Auto Group- Calvary cars- Carpet care expert-
  Carrousel Tack shop- Central Atlantic Toyota-
  Christopher Newport university - Cinema Café-
  Colonnas Shipyard -- C.I travel- City Of
  Suffolk- Consolidated credit- Cox Communications-
  Colonial Staffing- Chanellos Pizza- Corona Beer-
  Deyoungs western wear- Discount Auto Sound-
  Embassy Suites- Family Thrift Store- Farm Fresh-
  Farmers Insurance Group- First Horizon Mortgage-
  First team Toyota/Dodge- Freedom Lincoln Mercury-
  Go Ho Audio- Great Atlantic Mortgage- Grafton
  Dodge- Gardner Mendoza- Greenbrier Pawn- Hall
  Dodge- Hall Nissan- Hampton Chevrolet/Mazda- HRT-
  Hardees- Jalisco Latin Store- JD Valley- Kroger-
  Live Nation- Mike Duman -McDonalds- Mattress
  Discounters- Molly Maid- Mi Hogar- Newtown check
  cashers- Old Point National Bank- Oyster Point
  Kia- Priority Honda- Planned Parenthood- Priority
  Toyota- Pomoco Nissan- Pick N Pull- Peppermint
  Beach Club- Ringling Bros circus- Rock Church-
  SunTrust Mortgage- Sabor HR- Stanleys Home
  furnish- Smithfield foods- True Green Land care-
  Target distribution- Tropical Motors- Tidewater
  comn College- The Rivera Group inc- Tidewater
  auto auction- U.S Coast guard- Ultra vision- VA
  State Police- VA lottery- VIP lending- Value
  City- Wells Fargo mortgage- Wendys- William E
  Wood- Western Union-Corona research- Verizon
  wireless- Liberty tax- American Auto Auction.

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Selecta 1050 Remote Package Two hour
Remote Includes six (6) one minute commercials
by a Selecta 1050 personality LIVE From your
business location Plus a minimum of fifteen (15)
promos Within three (3) days of the Remote And
distribution of Selecta 1050 Bumper Stickers,
CDs and other prizes (When available) Remote
Investment 1,500.00 Talent fee 200.00
(Additional) (Fee to be paid directly to Talent
The day of the Remote)
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WVXX Selecta 1050 Rate Card
BTA and ROS rates available upon request.
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