Revitalizing our Value

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Revitalizing our Value

• Jacqueline Donaldson Doyle, M.S., AHIP
• Director of Learning Resources and Hospital-Based
  CME
• Samaritan Health System
• Phoenix, Arizona
• jacque_at_samaritan.edu

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Working with the BLUR -- or -- Whats it All
About, Marian?

• Florida Health Sciences Library Association
• April 16, 1999

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Revitalize

• give life to...
• give new vitality or vigor to...

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Revitalize

• Identify describe our needs for revitalization
• Examine what we do, and remind ourselves why it
  is unique valuable
• Look at new tools
• Go for it!

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Sound Familiar?

• You dont look like a librarian!
• I wish I could read all day, too!
• You mean you have to go to college to work in a
  library?
• Why do we need you, or the library space?we have
  the Net!!!
• Anyone can do a MEDLINE search (make a video or
  find stuff on the netor)

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The L words ...
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Librarian-- Library

• What does it mean to YOU?
• What does it mean to your peers?
• What does it mean to your administrators/bosses/su
  pervisors?
• What does it mean to your family?
• How do we describe our profession to
  non-librarians?

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What is a profession?

• Based on a core body of knowledge
• Reflects a sense of altruism -- service is what
  is contributed to society
• Based on ethical principles and values
• Part of, contributes to a greater whole

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Information Professional

• What does it mean to YOU?
• What does it mean to your peers?
• What does it mean to your administrators/bosses/su
  pervisors?
• What does it mean to your family?

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Does our profession need a new name?

• Health information professional?
• Health information manager?
• Informatician? Informatitian?
• Information specialist?
• Knowledge worker, specialist
• Other?

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Does what were called matter?

• If yes, why?
• How does it (what were called) effect what we
  do, or dont do?

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What makes us unique?
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What Makes us Unique?
Our network
Our expertise
User Orientation
Big Picture Orientation
Service Orientation
W to E
Values Ethics
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Possible Downsides of our Uniquity

• Service-minded, rather than business-minded
• Individually-oriented rather than
  organizationally-oriented
• Collaborative rather than competitive

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So, where does that put us?

• We have uniquity!
• We have colleagues!
• Do we need some additional tools?
• We have what is called brand equity -- is it an
  equity we want?

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Some tools to consider...
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Our Core Competencies

• HS environment information policies
• Management of information services
• HS information services
• HS resource management
• Information systems technology
• Instructional support systems
• Research, analysis, interpretation

MLAs Platform for Change, 1991.
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PfC Recommendations

• Assume personal responsibility for aggressively
  seeking lifelong education professional
  development opportunities from a variety of
  sources.
• Recruit bright, articulate, creative, energetic
  people to the profession.
• Design/implement a plan for CPD.
• Actively promote contribute to the development
  of HS Librarianship.

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What gets in the way?

• Externally-imposed barriers
• The librarian stereotypes
• Health care environment overall
• Administrative resistance
• Internally-imposed barriers
• Librarian resistance
• Fear, of
• change
• inadequacy
• Other?

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The BLUR

• Davis, Stan and Christopher Meyer. BLUR The
  Speed of Change in the Connected Economy.
• Addison-Wesley, 1998.
• Connectivity
• Speed
• Intangibles

www.blursight.com
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The BLUR

• Connectivity, speed, intangibles are blurring
  roles redefining businesses and lives.
• Meltdown of traditional boundaries
• Products services are merging
• Our job is to master the BLUR.
• Keep acceleration going, world changing and off
  balance.
• Frozen image is false
• Reality is continual motion -- a blurstorm!

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Speed x Connectivity x Intangibles BLUR
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10 Ways to BLUR Yourself

• BLUR the divide between work life and life life.
• Have your cake eat it too.
• Seek novelty forever.
• Moonlight from strength.
• Sell your value on the Web.

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10 Ways to BLUR Yourself

• Let the market -- not the company, determine your
  worth.
• Become a free agent while still on the payroll.
• Brand yourself theres equity there.
• Secruitize yourself.
• Manage your new dual career.

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Some of the 50 ways to BLUR your library

• Make speed your mind-set.
• Connect everything with everything.
• Manage business in real time.
• Be able to do anything at anytime, any place.
• Put your offer online, make it interactive.
• Help your customers get smarter

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More ...

• Virtualize location, location, location.
• Dont grow what you can buy.
• Be big and small simultaneously.
• Avoid maturity.
• Manage the links, not the nodes.

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Daniel Burrus, MLA Keynoter

• Build change in
• Re-invent successes of the past using new tools
• Use old technology in new ways
• If it works, its obsolete.

• Make rapid change your best friend
• See the new big picture
• Take biggest problem and skip it
• Creatively apply technology

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TechnoTrends Tools

• Render your cash cow obsolete (before someone
  else does it for you)
• Learn to fail fast
• Find out what the other guy is doing and do
  something else (go where everyone else isnt)

• Give customers new ability.
• Change the way people think.
• Build a better path to customers
• High touchhigh
• Focus on future needs of customers

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More Burrus.

• Sell future benefit of what you do.
• Network with all.
• Re-become an expert
• Dont fix the blame, fix the problem.
• Develop collaborative interactions
• Upgrade technology and people

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What SHOULD MLA Do?
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What MLA IS doing...

• Public relations
• Advocacy
• Professional development
• Benchmarking
• MLANet

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Tools Review

• FHSLA, Southern Chapter, etc.
• MLAs tools resources, people, courses,
  opportunities
• The literature in general (including, maybe, the
  BLUR, Burrus, etc.)
• The annual meeting!
• other...

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What has worked for you?
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So...

• What IS it all about, Marian?

• Making a difference.
• Enjoying work, and life.
• Being willing to learn and grow.
• Making our brand equity work for us.

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Revitalize

• Identify describe our needs for revitalization
• Examine what we do, and remind ourselves why it
  is unique valuable
• Look at new tools
• Go for it!

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See you in Chicago!

• 1999 Annual Meeting,
• May 14-19

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Thank you for the honor of being here!

• Please keep in touch
• jacque_at_samaritan.edu
• 602/239-4353 (voice)
• 602/239-3493 (fax)