You

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You Your Career
MarketingThe Brand Called You!
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You Your Career
A 4-Stage MarketingPlan
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You Your Career

• Understanding Yourself as a Product

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You Your Career

• Understanding Yourself as a Product

• Understanding the Marketplace

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You Your Career

• Understanding Yourself as a Product

• Understanding the Marketplace

• Increasing Your Market Value

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You Your Career

• Understanding Yourself as a Product

• Understanding the Marketplace

• Increasing Your Market Value

• Bringing Your Product to Market

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Understanding Yourself as a Product

• T-I-G-E-R
• T Talents
• I Interests
• G Goals
• E Experiences
• R Resources

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Understanding Yourself as a Product

• T Talents

• What are you good at?
• What do you like to do?
• What would you like to be able to do well?

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Understanding Yourself as a Product

• I Interests

• Related to Talents

• What do you like?
• What are you good at?
• What would you like to know more about?

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Understanding Yourself as a Product

• G Goals

• When you dont know where youre going, any
  road will take you there.
• Set Long-Term Goals
• Set Short-Term Goals
• Have a Regular Review

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Understanding Yourself as a Product

• E Experiences

• Every experience can be a résumé builder.
• Write Your Résumé Now!
• Review During Step 3 - Increasing Your
  Market Value

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Understanding Yourself as a Product

• R Resources

• Education Experience
• Family
• Friends
• Friends of the above
• Dont send nobody nobody sent.

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Understanding The Marketplace

• Creative Destruction

• High-Growth Categories
• New Companies
• Emerging Markets
• Learn your own market
• Top Companies
• Hot New Companies

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Increasing Your Market Value

• Four Key Areas
• Making the Most of Your Degree
• Internships Summer Jobs
• Networking
• Extras

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Increasing Your Market Value

• Making the Most of Your Degree

• Take the Right Courses
• The Right Minor with your Major
• Get Involved Volunteer
• Student Ad Competitions

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Increasing Your Market Value

• AAF/NSAC
• American Ad Federation/National Student
  Advertising Competition
• 2009 - Student Drinking - St. Bonaventure
  University AAF Team

• Get involved with your schools AAF team!

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Increasing Your Market Value

• Internships Summer Jobs

• Real World Experience
• They Differentiate You
• They Get You Connected
• Cant Find One? Create Your Own!
• They Demonstrate Initiative

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Increasing Your Market Value

• Networking

• Find a Mentor
• Get to know Important Others
• Stay in touch
• Build your database
• Look for People You Can Learn From

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Increasing Your Market Value

• Extras

• Interview Extras
• Letters Testimonials
• Produced Work - Examples/Photos
• Building Your Book
• An Advanced Degree

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Bringing Your Product to Market

• A Quick Checklist

• Your Résumé and more!
• Whats your Story?
• Your Market

• Your Campaign!

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Bringing Your Product to Market

• Your Résumé

• Functional or

• Flashy!

• Any Extras?

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Bringing Your Product to Market

• Your Story

• The Elevator Test
• Could you tell your story in a short elevator
  ride?
• Whats the Hook?

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Bringing Your Product to Market

• Your Market

• Look for Market Match-ups
• Skills
• Region
• Category
• Company
• Connections

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Bringing Your Product to Market

• Your Campaign

• Putting it together
• Target, Contact, Follow-up
• Follow-up Your Follow-up

• You Can Do It!

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The Brand Called You!

• Youre a Brand, Too

• Find Your Strengths

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The Brand Called You!

• Youre a Brand, Too

• Find Your Strengths

• Understand Your Market

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The Brand Called You!

• Youre a Brand, Too

• Find Your Strengths

• Understand Your Market

• Build Your Benefits

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The Brand Called You!

• Youre a Brand, Too

• Find Your Strengths

• Understand Your Market

• Build Your Benefits

• Go To Market

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And one more thing

• Dont expect everything to come from the job
• Some of it may be

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Quaternary Economic Activity
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Good Luck!

• Remember
• Fortune favors the prepared mind.