Welcome to ICCO

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Welcome to ICCO

• The Voice of Public Relations Around The World

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Contents

• Our Mission
• What We Do
• Who We Are
• Our Members
• Organisational Structure
• Management

• Working Parties
• Core Activities
• Membership
• Join Us!
• Appendix List of Members

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Our Mission

• ICCO represents the worlds public relations
  consultancy business.
• We work to develop greater consistency of
  standards across member countries so that clients
  will benefit from higher quality services that
  are clearly defined, professional and ethical.

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What We Do
Provide a global organisation for national or
regional public relations consultancy trade
associations and support the creation of similar
associations in countries where the profession is
sufficiently mature
Continuously raise professional and ethical
standards
Provide forums for discussion of issues facing PR
consultancies worldwide and for sharing best
practice
Represent the PR consultancy industry in global
debates and seek to influence how they will
impact on our members
Provide a focal point for those seeking
information about the public relations
consultancy sector
Continuously seek commercial and business
opportunities for the consultancies affiliated
with our member associations so that they may
grow and thrive
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Who We Are

• A not-for-profit, global entity established in
  1988
• An umbrella organisation for some 1,400 PR
  firms affiliated through their national trade
  associations
• 28 member countries, including 26 Full Members
  and 2 Observers
• Membership from Europe, Asia, Africa, Australia
  and the Americas

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Our Members
ICCO members

• Australia
• Austria
• Brazil
• Belgium
• Bulgaria
• Croatia
• Czech Republic

Italy Norway Poland Portugal Russia Slovakia Slove
nia
South Africa Spain Sweden Switzerland Turkey Unit
ed Kingdom United States
Denmark Finland France Germany Greece India Irelan
d
Observer
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Organisational Structure
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Management

• The ICCO Executive Committee

President Lou Capozzi
Past President John Saunders
Treasurer Salvador da Cunha
Past President Jean-Leopold Schuybroek
President-Elect Richard Houghton
Executive Director Virginia Hague
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Working Parties

• Temporary task forces formed by interested board
  members in order to address industry issues or
  specific ICCO activities
• Examples of recent objectives include
• Development and international promotion of the
  Consultancy Management Standard
• Review of the ICCO professional charter
• Supporting local efforts to establish trade
  associations in developing markets
• Defining the format, programme and content of the
  ICCO Global Summit

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Core Activities
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Regional Global Summits

• The ICCO Global Summit, occurring every 2 years,
  convenes leaders of the PR consultancy industry
  to share knowledge and market information, debate
  current issues and enhance their professional
  networks
• ICCO Regional Summits are produced in conjunction
  with local member associations and focus on the
  development of the PR industry and issues in the
  relevant region

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The Stockholm Charter

• The Charter specifically addresses
• Objective counsel advocacy
• Society
• Confidentiality
• Integrity of information
• Delivering promises
• Conflicts
• Representation
• Governance business practices

• Code of ethics signed by all ICCO members in 2001
• Replacement for the original Rome Charter
• Core document ensuring commitment to high
  standards of ethics, transparency and
  professionalism providing confidence to clients
  and agency partners alike

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CMS Consultancy Management Standard

• A highly regarded badge of professionalism in
  public relations
• Devised by the PRCA UK in 1997 and accessible to
  ICCO members worldwide
• Combines elements from ISO 9000 and Investors
  in People with criteria specific to the PR
  industry
• 8 key business areas assessed by independent
  auditor DNV, one of the worlds leading risk
  management firms
• Helps improve consultancy businesses while
  assuring both clients and employees that audited
  firms provide superior quality and performance

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ICCO Reports Original Research

• The World Report
• Consolidated country data combined with
  information from partner organisations to offer
  unique insight into the global PR industry,
  released annually
• ICCO Research
• Original research into fundamental issues
  affecting the PR industry and of interest to ICCO
  members, produced in partnership with leading
  industry organisations and academics
• Recent examples a benchmarking of PR
  expenditure, a study on recruiting retaining
  Talent, an audit of ICCO and analysis of
  similar organisations, a survey on social media

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Partnerships

• ICCO proactively seeks to collaborate with
  leading organisations in the communications
  industry in ways that directly benefit ICCO
  membership.
• Some our high-profile partners include

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Communication With Members
Given our role as a representative body and the
industry in which we operate, it is critical for
ICCO to maintain open channels of communication
with member associations, affiliated
consultancies and the outside community. We do
this via

• The ICCO website (www.iccopr.com) with a
  members directory, news, events listings, space
  for knowledge sharing....
• The ICCO quarterly newsletter distributed by
  e-mail to all member firms and posted to the
  website, containing industry news and thought
  pieces from leading PR practitioners
• Regular electronic mailings to the Secretariat
  representatives of member associations for
  gathering and distributing industry data,
  discussing ICCO projects, etc.
• Twice annual meetings with Board of Management
  representatives from each member country

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Membership
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Membership Categories

• Full Member
• National or regional trade associations of PR
  consultancies are eligible if they
• Are a Trade Association representing PR
  consultancies in their country or territory (with
  the largest share of consultancy business in the
  area)
• Have statutes and an autonomous management
  structure with a Code of Practice acceptable to
  ICCO
• Can prove financial stability with audited
  accounts of the last two fiscal years
• Have their members agree to abide by the ICCO
  Stockholm Charter
• Have a minimum of ten members
• Agree to the Memorandum Articles of Association
  and the Bylaws of ICCO
• Agree to produce statistics and information as
  requested
• Agree to host Board and/or Executive Committee
  meetings when requested
• Ensure that a representative attends all Board
  meetings
• Ensure that their representative plays an active
  role in at least one Working Party
• Ensure that they notify ICCO of any relevant
  changes to their organisations
• Maintain an up-to-date website with (in English)
  an overview of the association and its aims, its
  code of practice, contact details, and a complete
  listing of member firms
• Ensure that they pay all subscriptions when due

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Membership Categories

• Observer Member
• A PR consultancies trade association may be
  granted Observer status when
• It has not established itself as an independent
  trade association, has not yet reached a
  membership of ten or cannot yet demonstrate
  financial stability
• The trade association is not yet able to ensure
  compliance by its members with the ICCO Stockholm
  Charter but nonetheless shows enough compliance
  and effort for the Observer status to be deserved
• The trade association wants ICCO to support it in
  order for its authority to be established as a
  representative organisation of the profession
• A majority vote of the ICCO Board of Management
  supports the recommendation of the Executive
  Committee member appointed to review the
  application
• __________________________________________________
  ____________________
• Observer Member status is for a maximum of two
  years, after which Full Member status will be
  granted or Observer Member status terminated
  according to a majority vote of the Board
• Observer Members are represented by one delegate
  to the Board of Management, without voting
  rights, and may participate in one Working Party
• Observer Members pay no membership dues in the
  first year and 50 in the second

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Benefits of Membership

• To Trade Associations
• Badge of credibility and professionalism for the
  PR industry in the home country
• Recognised standards to be handed down to member
  firms
• Forum for addressing industry issues as well as
  sharing knowledge and best practice with peers
• Vehicle for expressing opinions on key industry
  issues to the outside world with a unified voice
• Support and guidance from established members on
  operational and other association matters
• Trusted network for exploring international
  activities

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Benefits of Membership

• To Member Firms
• Channel for additional business opportunities as
  potential clients use ICCO to locate
  consultancies internationally
• Tangible demonstration to clients and employees
  of professional integrity and high ethical
  standards
• Trusted network for finding agency partners
  abroad
• Exposure to leading industry thinkers and best
  practice methodologies via ICCO summits and
  communications
• Access to proprietary industry research and
  knowledge
• Access to Consultancy Management Standard
  certification
• Conduit for raising awareness and voicing
  opinions on key issues in public relations
• Discounts and other economic benefits from ICCO
  preferred partners

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Dues Structure and Costs
The dues structure takes into account the
collective fee income of an associations member
firms, as shown here
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Join Us!

• To find more information about us, our activities
  or our members, visit the ICCO website at
  www.iccopr.com.
• Applications for membership are available for
  download.
• If your organisation is interested in exploring
  partnership opportunities with ICCO, contact
• Virginia Hague, Executive Director
  virginia.hague_at_iccopr.com 34.636.574.487

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Appendix
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List of Members
Observer
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List of Members
Observer