MODES OF OBSERVATIONS

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LECTURE 7

• MODES OF OBSERVATIONS
• SURVEYS

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SURVEYS

• May be used for
• descriptive
• explanatory
• exploratory purposes

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APPROPRIATE TOPICS

• Individuals
• Original data
• Attitudes and beliefs

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METHODOLOGY

• Techniques
• Questionnaire
• Interview
• Telephone
• Response rates

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QUESTIONS
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STRENGTHS AND WEAKNESSES

• Strengths
• Large sample sizes
• Original data
• Attitudes and beliefs
• Standardized measurements
• Weaknesses
• Questions interpretation
• Not observing behavior
• Obtrusive

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