Payment and Loyalty Solutions

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Payment and Loyalty Solutions
Payment and Loyalty Solutions
New Concepts and Innovations for Retail
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Agenda
Agenda

• Why a Loyalty Program
• Key Requirements
• Unique Features of Nova Loyalty Solution
• Implementation

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NovaTM Loyalty Solutions
NovaTM Loyalty Solutions
Every transaction is an opportunity to touch the
customer.
Nova allows you to use every transaction by a
customer as an opportunity to offer a real-time
personalized response consisting of rewards,
gifts, discounts, promotions, sweep-stakes,
personal greetings etc. Nova Loyalty can even
run your loyalty programs without a dedicated
loyalty card, without any dedicated loyalty
terminal and without a dedicated host-server.
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Key Requirements of a Loyalty Program
Key Requirements of a Loyalty Program
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Key Features of
Nova TM Loyalty Solution
Nova TM Loyalty Solution
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Unique Features of NovaTM Loyalty Solution
Unique Features of NovaTM Loyalty Solution
Nova enables you to communicate with your
customers at every touch-point in real time
Real-Time
Real-Time
Rich Communication Content
Rich Communication Content
Nova is able to combine reward points and offers
etc. with soft benefits like personal greetings
etc.
Powerful and Flexible Rewards Proposition
Powerful and Flexible Rewards Proposition
Nova works on flexible rules such as RFM based
loyalty, merchant specific loyalty etc.
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Flexible Rules
Flexible Rules
Reward based on RFM scores
Gift/Discount Coupons/ Offers
Time Linked Rules
Examples

• Happy hours
• Inaugural offers
• Special schemes during festival duration

• Sweepstake and surprise gifts
• Every tenth customer gets a free gift!

• Spend Rs. 5000 in October and win
• Win 100 points on every visit

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Nova Loyalty Solution in Action
Nova Loyalty Solution in Action

• Possible to integrate with Plutus or other
  payment applications
• Possible to integrate with billing application
• Nova can operate in a seamless and automated
  manner with little manual intervention!

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Nova Loyalty Solution Example
Nova Loyalty Solution Example
Nova A unique communication channel
Un-obtrusive and uniquely tailored communication
with the customers on the charge slips
Op bal Rs 200 Cr Rs 150 Clos bal Rs 350
First of its kind Automatic communication on
GSM cell phones including a redeem option
Web based Communications to card holders and
participating merchants (self and others)
Web based Communications to card holders and
participating merchants (self and others)
Nova is able to recognize each individual
customer and retail location in real time and
deliver a tailored response through multiple
channels!
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Evolution into a Coalition Loyalty Program
Evolution into a Coalition Loyalty Program
Merchant loyalty converts of all ordinary rewards
programs into turbo rewards programs in the
respective currency
CONTENT?
Bank
Bank
Retailer
Loyalty Database
Large Retailers
Large Retailers
Customer Data
Spending Patterns Preferences Credit
Utilizations Demographics Etc.
Airtime
Airtime
Behavior analysis Cross selling Up-selling
Co-relation
Hotel Chain
Hotel Chain
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Web Interface for Customers and Merchants
Web Interface for Customers and Merchants
Account Information
Special Offers
Personalized Communication
Cross-Selling
Alerts
Feedback
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Overall Architecture
Overall Architecture
Firewall
Data Warehouse
Private Network
Administration Management Module
Administration Management Module
Call Center Module
Reporting Engine
Web Interface
Web Interface
Call Center Module
Reporting Engine
Operations/MIS
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Nova Implementation
Nova Implementation
Amount, time, RFM, card no linked rules for
reward and redemption supports multiple loyalty
currencies
Proven across thousands of merchant sites
Every transaction is a communication opportunity
no need for end-of-the month statements
Works in back-ground fully automated
Fully web-enabled with customer accounts and
merchant accounts back-end integration with ERP
etc.
Little training and operations required by
Cashier automatic reconciliation options little
incremental infrastructure
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Pine Labs Offer
Pine Labs Offer

• Pine Labs can offer end to end solution including
  implementation and customizations.
• For further information, please contact
  Lokvir_at_pinelabs.com Tel [phone]