Philippe CLERGET Chairman and CEO Groupe Industrie Services Info

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• Philippe CLERGETChairman and CEOGroupe
  Industrie Services Info

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What is GISI ?
APROVIA Group
N2 B2B publisher in Europe
N1 in France
70 Magazines
104 Trade Shows
(Industry and Services)
8 publications leader R 60 M
GISI
(Construction and Local Authorities)
LUsine Nouvelle
Industry
Weekly
Moniteur Group
Industrie Technologies
Technology
Monthly
(IT)
Test Group
Emballages Magazine
Packaging
Weekly
(Agriculture and Food Processing)
France Agricole Group
Biotech Info
Biotechnology
Weekly
LSA
Retail
Weekly
International Press
(UK, Italy, Spain)
LArgus de lAssurance
Insurance
Weekly
Exposium
(Trade Shows)
LEcho Touristique
Travel
Weekly
NéoRestauration
Catering
Monthly
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EUROPEAN BUSINESS PRESS

• An unchallenged leadership as business
  information source for European managers
• High Added Value

Business Press
Internet
Trade Shows
Source European Survey 2001, conducted by IPSOS
for the French Business Press Association)
Conferences
Mailings

• The French Business Press is characterised by a
  paid circulationmodel
• Subscription Newstands 30 of revenues,
  favoring high value-added content publication.
  (France credibility index 92 vs 83 Europe)

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INFORMATION 2000/2003 What is new ?
The example of the GISI Group

• New information activities
• 1 - e-newsletters
• 2 - Conferences
• 3 - Training
• 4 - Book publishing / Databases

• Thanks to the internet double trauma, we have
  rethought our way to deliver business
  information, depending on
• Its periodicity (daily, weekly, monthly, yearly)
• Its use (news, know-how, info service, must have
  )
• Its added value
• An opportunity to enlarge our information
  territory and increaseinformation revenues.
• The end of the one-stop shopping publication
  concept.

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1- E-Newsletters

• Reinforce news info coverage
• 1 newsletter / brand
• Periodicity daily when associated to a weekly,
  weekly when associated to a monthly

• Circulation
• Free, for print subscribers (but paid in 2004)
• Qualified, for three months subscription
• Else, paid (low fare 50/y)

Create, launch, market, develop use, sell . the
process needs time
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2- CONFERENCES

• Conferences
• Department created in 2000
• 30 1-day conferences on a yearly basis
• Branded by publications
• From high speed machining to category
  management
• 13 average speakers/conferences
• 120 attendants (average)
• 750 registration fee

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2- CONFERENCES

• Congresses
• 2 acquisitions in 2001
• CIR International Catering Convention (250
  attendants. 2 days)
• REAVIE International Reinsurance Convention (350
  attendants. 2 days)
• LSA Marketing Forum
• Operator, of the European Automotive
• Industry International Congress (June 2003)

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3- TRAINING

• Created in 2000, launched in 2001
• A catalogue of 250 training sessions
• Positioning
• Multi-Companies
• Short time sessions
• For big and medium size companies

• 500 customers 1 000 participants
• Expertise
• - from technical (flexible packaging,selling
  to retailchains)
• - to managerial (how to build a business plan)

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4- BOOK PUBLISHING / DATA BASES

• 11 Business Directoriesat least 1/ brand
• 3 Atlas (in-depth information)
• Industrial plants
• Retail stores
• Engineering departments

Company / Activities / Managers
? excluding ? Business Units / detailed info
? excluding ? Contacts

• Direct Marketing Services
• Surveys next step !

Added value
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STRATEGY

• The so called Brand Extension strategy is not
  a cosmetic marketing concept.
• Now ? Brand Plateform extension strategy.
• The first objective is to saturate business
  information markets, through a multi-channel
  platform
• Magazines
• Internet
• Trade Shows
• Conferences and Congresses
• Direct Marketing
• Marketing Intelligence Services
• Training

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STRATEGY

• The second objective is to dominate B2B
  communicationmarkets, through this platform.
• Advertising
• Classifieds
• Events
• Direct Marketing
• Catalogues

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FUTURE THE KEY POINT

• In what business are we ?

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Dietmar SaleinVogel Media GroupNew sources
of revenues - the future of business-to-business?

• 1. Brand Building and Brand Extension2. The Way
  to Individualised Publishing

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1. Brand Building and Brand Extension The
Brand and its Extensions

• CHIP is more than only an international computer
  magazine
• ? with the regular printed products (like
  magazines and books), the multimedia extensions
  of the brand (such as websites), software, CDs
  and WebTV, play an outstanding and unique role on
  the market

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1. Brand Building and Brand Extension The
Magazine in Germany Sold Circulation Development
Actual Data

• IVW-Circulations (I/03)
• 510.000 sold copies
• 164.500 subscribers
• Readership
• AWA 2002
• 1,421 Mio.
• ACTA 2002
• 1,40 Mio.
• LAC/2001
• 1,296 Mio.

2003 510.000 sold copies
1998 300.000 sold copies
1993 200.000 sold copies
1983 100.000 sold copies
II/79 48.000 sold copies.
Source yearly average from IVW