IP Broadband

1
IP Broadband North West Africa Challenges

• Agenda
• Part 1 Business Redefined
• Part 2 Internet User Penetration in Arab
  World
• Part 3 Wissat Solution to reduce digital
  divide

African Forum of Local Autorities on the
information Society Nouakchott July, 8 - 10
Abdellah Ben Malek WISSATs CEO
2
Part 1 Business Redefined

• Connecting Content, Applications, and Customers

3
This analysis is based upon executive interviews
from 127 companies in communications,
entertainment, media, and enabling
technologiesParticipants included mostly CEOs
and presidents

• AAPT
• ABC Internet Media
• Academy of Television Arts Sciences
• Aliant
• ARM Holdings
• ATT
• ATT Broadband
• ATT Canada
• ATT China
• Austar United Communications
• Axxent
• Band-X
• BCE
• BCE Emergis
• Belgacom
• Bell ActiMedia
• Bell Canada International
• Bell Nexxia
• Bell Ontario

• CLEAR Communications
• Colt Telecom
• Corio
• Corus Entertainment
• Dolphin Telecom
• Earthlink
• eCorp
• EMI Group
• Endemol Entertainment
• Energis
• Energis Squared
• Equant NV
• Ericsson Inc.
• ExtendMedia
• France Telecom
• Game Show Network
• Gaumont
• Global Crossing Europe
• Grey Global Group

• KPNQwest
• KPN Royal Dutch Telecom
• Leap Wireless International
• Massive Media Group
• Microcell Telecommunications
• Microsoft
• Mitel
• MP3.com
• Napster
• Nokia
• Nortel Networks
• ntl UK Group
• NTT Communications
• NTT DoCoMo
• One 2 One
• One.Tel
• Oracle
• Orange
• PCCW

• simuWorld.com
• Sony
• Standard Broadcasting
• Starhub PTE
• Stream Intelligent Networks
• sunrise communications AG
• Swisscom
• TA-Media AG
• Telebec Itee
• Teledesic LLC
• Telesysteme
• Telia AB
• Teligent
• Telkom SA
• Tellabs
• Telstra
• TELUS
• TELUS Mobility
• The Genuity

Communications and entertainment will work
together more closely, but today they live in
completely different worlds.
Source Executive interviews, Ernst Young and
Cap Gemini Ernst Young analysis
4
Business RedefinedConnecting Content,
Applications, and Customers
Source Ernst Young and Cap Gemini Ernst
Young analysis
5
Business RedefinedConnecting Content,
Applications, and Customers
New digital broadband content means new revenue
opportunities
The content packager model stretches its
boundaries
Implementation challenges guard the gates to
success
Broadband connectivity and new competition are
redefining the connected society
Theres a lot of pent-up demand for broadband
access. We have to start delivering against
thatdemand. The customer will no longer be
held hostage to a single provider. Competition
is finally taking root.
Network players finally have to place their bet
on services
Source Executive interviews Ernst Young and
Cap Gemini Ernst Young analysis
6
Business Redefined Connecting Content,
Applications, and Customers
Content producers must revisit every one of
their distribution arrangements, because
technology will fundamentally reshape the way
content can be delivered and stored.
New digital broadband content means new revenue
opportunities
The content packager becomes a pivotalpoint of
value creation
Implementation challenges guard the gates to
success
Broadband connectivity and new competition are
redefining the connected society
Network players finally have to place their bet
on services
Source Executive interviews Ernst Young and
Cap Gemini Ernst Young analysis
7
Business RedefinedConnecting Content,
Applications, and Customers
The person who aggregates the content of others
will add the most value and will be the
winner. People need content packagers because
they cant find the content they want and dont
trust the content they find.
New digital broadbandcontent means new revenue
opportunities
The content packagerbecomes a pivotalpoint of
value creation
Implementation challenges guard the gates to
success
Broadband connectivity and new competition are
redefining the connected society
Network players finally have to place their bet
on services
Source Executive interviews Ernst Young and
Cap Gemini Ernst Young analysis
8
Business RedefinedConnecting Content,
Applications, and Customers
Source Ernst Young and Cap Gemini Ernst
Young analysis
9
Services will be the growth engine for the
communications industry
CEO Quotes
We have forgotten that voice was the killer
application for 100 years, and then we moved to
data as an application. We havent moved
beyond...yet. Voice will become free and
bundled with other services. Data merely fills
the pipes, its not a solution. The network is
commoditized. Applications and services are the
keys to success.
CAGR 99-05E
Note 1Data revenue is for North America, Europe,
and Asia-Pacific only 2Services includes Network
Consulting, mCommerce, ASP, Hosting, Video
services, and Unified Messaging Services Source
IDC, 2000 Ovum Global Telecoms IP Markets,
2000 JP Morgan Telecom Services, 9/00 Ovum
Mobile E-Commerce, 4/00 executive interviews
Ernst Young and Cap Gemini Ernst Young
analysis
10
Business RedefinedConnecting Content,
Applications, and Customers
The network is commoditized. Applications and
services are keys to success. We have a whole
generation of telecom management that isnt
prepared to understand being in the applications
business.
Source Executive interviews Ernst Young and
Cap Gemini Ernst Young analysis
11
The need to improve the portfolio of offerings is
the top strategic priority of CEOs
Source Executive interviews Ernst Young and
Cap Gemini Ernst Young analysis allows
multiple responses
12
Business RedefinedConnecting Content,
Applications, and Customers
Our main weakness is not having the right
people. If we cant move quickly enough, were
dead. Our industrys fundamental flaw is
ignoring the customer. OSS is our biggest
challenge.
Source Executive interviews Ernst Young and
Cap Gemini Ernst Young analysis
13
Business RedefinedConnecting Content,
Applications, and Customers
Content producers must revisit every one of
their distribution arrangements because
technology will fundamentally reshape the way
content can be delivered and stored.
New digital broadband content means new revenue
opportunities
The person who aggregates the content of others
will add the most value and will be the
winner. People need content packagers because
they cant find the content they want and dont
trust the content they find.
Broadband connectivity and new competition are
redefining the connected society
The content packager becomes a pivotal point of
value creation
Theres a lot of pent-up demand for broadband
access. We have to start delivering against that
demand. The customer will no longer be held
hostage to a single provider. Competition is
finally taking root.
Network players finally have to place their bet
on services
The network is commoditized. Applications and
services are keys to success. We have a whole
generation of telecom management that isnt
prepared to understand being in the applications
business.
Source Executive interviews, Ernst Young and
Cap Gemini Ernst Young analysis
14
IP Broadband North West Africa Challenges
Part 2 Internet User Penetration in Arab World
15
Number of Internet users in Arab World by end
2002 Ranked by Internet penetration
16
Number of Internet users in Arab World to cross
25m mark by end 2005
17
The Challenge for Arab World is to Reduce The Gap
quickly trought an IP Broadband Wireless Solutions
18
IP Broadband North West Africa Challenges
Part 3 Wissat Solution to Boost Internet
Penetration Example of e-health
19
Agenda

• Wissat Company Description
• Wissat Products, Technologies Services
• Wissat Business Model
• Wissat Pricing Benchmark

20
Wissat Company Description

• The Company Telecom Application Service
  Provider
• Vsat Operator in IP Broadband VPN (Virtual Privat
  Network) Technology
• ASP Operator (Internet / Intranet Application
  Service Provider)
• Products Services
• IP Broadband VPN with Internet Access
• International P2P/Brodcast Links
• Internet Intranet Portals Delivery
• Content Platforms Delivery
• Web Applications Hosting
• Marketing Strategy
• Business E-Government

21
Wissat Consortium Operating Model
Hispasat
Investors
30 Share
Moroccan Institutions
Wissat

• Experiences
• Technologies
• Best Practices
• Methodologies

Joint Delivery Team
Turn Key Solution Prime Contractor
CLIENTS
22
Wissat Products Services

• Wissat Solution includes 4 main components for
  each customer
• VPN (Virtual Privat Network) IP Broadband with
  unlimited Internet Access,
• Internet Intranet Portals delivery based
  .Net  technology (Microsoft CMS Sharpoint),
• Content Platforms based .Net Java technologies
• Secured Data Center for Web Hosting
  Applications - ASP Model.

VPN
23
Partnership n1
EIRP Dish size 52 0.50 m 49 0.70 m 48 0.75 m
45 1.07 m 41 1.70 m
HISPASAT coverage
24
ACCESS-MARKETS TECHNOLOGIES
TECHNOLOGIES
25
Eutelsat Global Coverage extended to Asia through
W5 at 70.5 East
Partnership n2
EUTELSAT coverage
southern Far East Asia new markets introduced
by W5
26
Bi-directional IP access Terminals
Antenna Transmit/receive Return Speed 64 kbps-
2Mbps Sizing for Morocco - North 50 cm 1 w -
South 1 m 2 w Service Level Availability
99,7 Customer Support 24x7
27
Distribution WI-FI

• It permits the distribution of the service to
  multiple points from the satellite terminal.
• Infrastructure Saving Cost
• Equipment Costs
• Access point Wireless
• Card PCI
• Card PCMCIA

Bi-directional internet access
28
Videoconferencing Application
29
Basic Services of Wissat Solution

• Basic services from the Internet / Intranet
  Portals
• E-mails, Chat, Forum, Communication, Information,
  
• Collaboration, Information sharing,
•  Web Hosting  basic services
• Sécurité,
• Operation capacity Hight Quality of Services,
• Operating 7/7d 24/24h with 99,9 availability,
  
• VPN IP Broadband basic services
• Warranted link of IP Broadband capacity from 1
  Mb/s up to 10 Mb/s
• VoIP Videoconferencing application
• Content Services Platforms (Optional on
  demand)
• E-learning
• E-Communication services SMS, MMS,
• E-Health
• E-Applications ERP, Geomarketing,
  Geolocalisation,

30
Business Model

• Aucun investissement matériel ou logiciel
• Développement , adaptation volumétrique et mises
  à jour des logiciels et des applications
• Hébergement et supervision 7 jours / 7, 24/24h
• Coût de location forfaitaire
• Forfait de location de la bande passante, des
  portails, contenus et service de base
• Volume de stockage illimité Pas de coût de
  stockage
• Nombre dutilisateur illimité Pas de coût à
  lutilisateur
• Programme de formation et télé-assistance
• Formation des formateurs, administrateurs,
  opérateurs de transfert numérique,
• Accompagnement et Télé-assistance

31
IP ACCESS price

• IP Access Premium
• 1600 /month
• Max speed
• 2048 kbps download
• 512 kbps upload

• IP Access Advanced
• 900 /month
• Max speed
• 1024 kbps download
• 256 kbps upload

• IP Access Basic
• 590 /month
• Max speed
• 512 kbps download
• 128 kbps upload

- higher bit rate - more Pc connected
32
Customer Business Benefits

• Cost Killing for Government, Business
  Consumers
• No Investment,
• Very Rapid Deployment,
• Very low cost
• Hight  end to end  Quality of Service
• Fast move to efficient E-government (G2G, G2B,
  G2C)
• Talents development
• Internet democratisation

33

• No more-descrimination