Cornerstone

1
Cornerstone
2
2nd Presentation

• Topic The Forces of Change
• Economic
• Demographic
• Legal/Political
• Social/Cultural
• Internationalization
• Competitive
• Format Interactive

3
Forces of Change

• Economic
• interest rates
• inflation rates
• disposable income
• unemployment rates

4
Forces of Change

• Demographic
• baby boomers
• generation-X
• minorities

5
Forces of Change

• Legal/Political
• tax laws
• stability of government
• antitrust regulations
• EPA

6
Forces of Change

• Social/Cultural
• lifestyle changes
• fashion
• patriotism

7
Forces of Change

• Internationalization
• multinational corporations
• new markets
• new competitors

8
Forces of Change

• Competitive
• customers
• suppliers
• competitors

9
2nd Presentation

• Grading
• oral presentation 90 points
• slides bibliography 10 points
• audience outline 10 points
• questioning 10 points
• Total 120 points