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TOWARDS A EUROPEAN ETV SYSTEMTom
VereijkenEUCETSA
Tom Vereijken Chairman, Eucetsa
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Benefits of a European ETV System
Ambition of the different ETV projects The
European Commission wants to set up a European
Environmental Technologies Verification (ETV)
System in order to improve the competitiveness of
European technologies on a global market.
Tom Vereijken Chairman, Eucetsa
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Benefits of a European ETV System (1)

• For Technology suppliers
• Faster accreditation of the performance of
  innovative technologies
• Easier access to financial investments
• Promotion marketing opportunities
• Providing more chances for innovative
  technologies, enlargement of markets
• Accelerated market acceptance

Tom Vereijken Chairman, Eucetsa
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Benefits of a European ETV System (2)

• For purchasers, investors, regulators, policy
  makers
• Reliable and comparable information
• Minimised performance risks
• Minimised investment risks
• Well-informed sustainable investments, improving
  health and environment
• Marketing creating awareness with potential
  buyers
• Fair competition

Tom Vereijken Chairman, Eucetsa
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Conditions for success

• Inclusiveness
• Involvement of industry
• Involvement of Member States
• Branch associations
• Market orientation

Tom Vereijken Chairman, Eucetsa
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Involvement of the industry

• Address concerns of the industry
• Continuous involvement of industry as expert
  stakeholders in the different stages of ETV
• Difficult cost / benefit balances
• Cost vs. quick process
• Cost (time) vs. credible testing
• Cost vs. size of accessible market
• Cost vs. access for SMEs
• Integration with other innovation leverages
  (e.g. demonstration projects)

Tom Vereijken Chairman, Eucetsa
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Involvement of Branch Associations

• Important role for branch associations in ETV
  systems
• Generating feedback from the industry
• Stakeholder involvement
• Marketing of ETV
• Challenging prejudices
• Disseminating ETV results

Tom Vereijken Chairman, Eucetsa
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Market orientation

• Key issues for a market-driven ETV system
• Verification tests addressing effective consumer
  concerns
• Involve consumers/users as stakeholders
• Profitability of ETV for technology suppliers
• Market study on sales impact of 10yr. ETV USA /
  Canada
• Need for EU funding?
• Guarantees for the credibility of the system
• Efforts to enlarge the ETV acceptance area
• Promotion of the system to a wide public

Tom Vereijken Chairman, Eucetsa
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Conclusion

• A successful and useful ETV Europe
• Offers great commercial opportunities for
  innovative technology suppliers and other
  stakeholders
• Means an important step towards sustainable
  development
• However there are important conditions to be
  taken into account
• Participation from the industry
• Market-driven
• Additional promotion and market studies needed
• Acceptance and harmonisation of the system

Tom Vereijken Chairman, Eucetsa