Mgmt 478, Spring 2003 March 25

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Mgmt 478, Spring 2003March 25 27 Agenda

• Check roll. Collect peer evaluation forms.
• Quiz over Chapter 14 and Section 10.7 Case
  Analysis Strategic Audit.
• Discuss quiz.
• Decide team case assignments.
• Pass around old strategic audits.
• Explain how to do a strategic audit.
• Build a strategic audit of Arm Hammer (case
  30).
• Return graded Industry Analysis Reports.

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Mgmt 478, Spring 2003Assignment for April 1 3

• Individual
• Read Chapter 8 (quiz).
• Read Case 16 Harley-Davidson.
• Team Harley-Davidson Case Analysis
• Strategic Audit Team 1
• SFAS Matrix Teams 2, 3, 4, 5

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Mgmt 478, Spring 2003Team Strategic Audit
Assignments

• April 1 3 Harley-Davidson (case 16)
• Team 1___________________________
• April 8 10 Reebok (case 18)
• Team 2 ___________________________
• April 15 17 The Body Shop (case 7)
• Teams 3 ___________________________
• Team 4 ____________________________
• April 22 24 Apple Computer (case 14)
• Team 5 ____________________________

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Characteristics of an Excellent Strategic Audit

• Follows proper format as given Outline form
• Uses required headings
• Has required and optional exhibits
• Applies concepts from course
• Provides key data information under each key
  heading Try to keep statements objective
• Includes subjective comments as appropriate
• (Cmt Board appears to be rubber stamp)

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Main Elements of Strategic Audit

• I. Current Situation
• A. Performance
• B. Strategic Posture
• II. Corporate Governance
• A. Board of Directors
• B. Top Management
• III. External Environment
• A. Societal
• B. Task (Industry)
• C. Opportunities and Threats
  (EFAS)

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Main Elements of Strategic Audit

• IV. Internal Environment
• A. Structure
• B. Culture
• C. Resources
• Marketing
• Finance
• RD
• Operations Logistics
• Human Resource Mgmt
• IS/IT
• D. Strengths and Weaknesses (IFAS)

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Main Elements of Strategic Audit

• V. Analysis of Strategic Factors
• A. SWOT Analysis (SFAS)
• B. Review Mission and Objectives
• VI. Strategic Alternatives and Recommendations
• A. Alternatives
• B. Recommended Strategy

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Main Elements of Strategic Audit

• VII. Implementation
• A. Programs
• B. Budgets
• C. Procedures
• VIII. Evaluation and Control
• A. Adequate Information System
• B. Adequate Control Measures