What do you get when you put together.

1

• What do you get when you put together.
• A banker
• An engineer
• A consultant
• An accountant

2

• A team that takes an hour in period 1 to agree
  our name!!

3
THE DEVILS
4
Starting Point14 November 1994

• 2 Hotels
• 70 Budget 30 Standards
• Areas 1 and 2
• Revenue 33 mio
• Earnings 2.5 mio

5
Value Proposition

• Value for money
• Performance and comfort
• Passion for serving customers
• Employee involvment
• Our strategy focused on implementing this value
  proposition leading us into budget and standard
  rooms, in areas 1, 2, and 3.

6
Learnings

• Look at financial impact of decisions, 5 min
  before deadline
• Earnings 2 m in the red period 3
• Team morale fell to a new low, especially when
  Jean Pascal mysteriously returned to Switzerland
  the next period

7
Learnings

• Lack of customer focus at the start
• More focussed on the offering against our target
  customer base this was a natural reaction of
  the group.

8
Learnings

• Dont become obsessed with competitors

9
Learnings

• Confusion period 1
• Wondering period 2
• Realization
• Clarity
• Teamwork period 4
• Progress
• Results

Process
10
Learnings

• Keeping track of the impact of our decisions
• Define key measures
• Understand cause and effect
• Isolation

11
Learnings

• Use of auctions for market intelligence
• Understanding Luxor were aiming to become a
  property company

12
Conclusion

• Focus on the customer and employee, not the
  product
• Regular investment into improvements
• Use your value proposition to ensure consistency
  of all decision making you have to make
  trade-offs

13
Next Steps

• HOSTILE BID FOR MAD DOGS