RELATIONSHIPS THE KEY PLATFORM FOR BUSINESS SUCCESS

1
RELATIONSHIPS - THE KEY PLATFORM FOR BUSINESS
SUCCESS

• Stuart Ager
• Head of Innovation Growth Unit
• The Royal Bank of Scotland Group

2
What is a Relationship ?

• Oxford English Dictionary -
• A connection or association an emotional
  association between 2 people
• Key People lt-gt People
• Relationships are a key foundation for businesses
  -
• financiers / customers / suppliers / professional
  service providers

3
Successful Relationships for Business

• Key Open Honest Communication
• Two way understanding of needs / drivers
• Shared goals
• Information is critical Communication
• No hidden / secret agendas
• Access the skills / networks and contacts of
  partners

4
Further Information

• VALERIE DRING
• Commercial Technology Business Manager.
• NatWest, Cambridge
• Commercial Centre
• Tel [phone]
• Fax - 01223 324905
• e-mail valerie.dring_at_rbs.co.uk

• STUART AGER
• NatWest, Innovation Growth Unit.
• Tel - 020 7454 2847 / 2862
• Fax - 020 7454 2610
• e-mail - stuart.ager_at_natwest.com
• website - www.natwest.com