Dr. Marsha Fralick

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Dr. Marsha Fralick
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Who am I?

• A short biography

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Overview

• Program description
• Program results
• Features
• Demo
• Selling Points

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What is CollegeScope?

• It uses technology to help students be
  successful
• College
• Careers
• Personal life
• It is the only product of this type on the market
  today.

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This course gave me the tools for success in
college, my family and my personal life. I will
take the tools with me and use them for the rest
of my life. These lessons are priceless.
Fall 08 Student
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Cuyamaca College El Cajon, CA
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Program Development

• Started in 1978
• Materials developed in collaboration with faculty
  and students for 30 years
• In 1999, recognized as an exemplary program by
  the California Community Colleges Board of
  Governors

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Some History

• Textbook, College and Career Success published
  2000
• CollegeScope published 2005
• 2008 4th edition of text and CollegeScope

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Personal Development 124, Lifelong Success

• 8000 students enrolled in college
• 1600 take PDC 124 each year
• One of the top 15 revenue producing programs for
  the college
• 56 sections a year

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Course Choices

• Face to Face
• 22 sections
• Blended
• 22 sections
• Online
• 12 sections

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Nationwide Usage

• California
• Texas
• Arizona
• Virginia
• Florida

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Key Selling Point

• This is a comprehensive college success
  curriculum
• College Success
• Career Success
• Lifelong Success

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College Success

• Motivation
• Time and Money
• Memory and Reading
• Test Taking
• Taking Notes, Writing and Speaking

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Career Success

• Personality and Related Majors
• Learning Style and Intelligence
• Interests and Values
• Career and Educational Planning

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Lifelong Success

• Communication and Relationships
• Critical and Creative Thinking
• Maintaining a Healthy Lifestyle
• Appreciating Diversity
• Positive Thinking
• Life Stages

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Key Selling Point

• The program has proven results based on research.
  

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Program Results

• Program Review 2000, 2005

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The most significant finding is increased
persistence.
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Persistence

• Students who return the next semester
• Approximately half of community college students
  nationwide do not persist after the first semester

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College Persistence Semester to Semester5 Year
Average at Cuyamaca College

• All successful PDC students 89
• All students 63
• A 26 improvement!

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College Success A Study of Positive and Negative
Attrition

• Community College Review

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The Successful Student

• Had a definite goal or college major
• Based on this research, choosing a major and
  career planning was included in our college
  success course.

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Key Selling Point

• The program helps students to make a good choice
  of a major and career based on knowledge of their
  personality types, learning style, interests and
  personal values.

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How did you choose your major?Career?
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How to Choose a Major

• Self Assessment
• Personality
• Interests
• Values
• Learning Style
• Career Research

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Key Selling Point

• The CollegeScope Student Success Program includes
• The Do What You Are personality assessment
• The PEPS Learning Style Inventory

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Personality

• Key theme throughout course
• Carl Jung and personality type
• Online

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The PEPS Learning Style Assessment

• Measures preferences in 20 areas
• Perceptual
• Environmental
• Emotional
• Sociological
• Physical

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Key Selling Point

• The course materials are used to earn college
  credit
• Transfers as general education for CSUC, Area E,
  Lifelong Understanding
• Transfers to University of California
• Transfers to Texas universities.

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The Transfer Approval Process

• Academic Rigor
• Broad Scope
• Careers
• Lifelong Success
• Articulate with Universities

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Academic Rigor Practicality

• Easy to read
• Short sentences
• Terms defined
• 8th grade reading level
• Moves quickly from theory to practical application

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The Sales Market



High School
Community College
University
Other ideas?
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Who Buys the Product?

• Career Services
• Administrators
• Enrollment Management
• Student Success
• Student Services
• Instruction
• Counseling

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Key Selling Point

• The program uses cutting edge technology to
  engage students in learning. It engages the New
  Millennial Student who is comfortable with using
  technology.

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Technology
A Skill Needed for College Success
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Rationale for Using Technology

• Students use it
• It captures their attention
• Education on demand
• Any time or place
• Increased access
• New roles for faculty

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Customization through Technology

• Customized for each student based on their
  personality type and learning style.
• Uses students name throughout the e-text
• Uses their college info

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Lets Take a look at CollegeScope
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Technology for New Millennials

• Individually tailored
• Portable
• Dynamic Content

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Competitive Landscape

• Traditional printed college success textbooks
• Becoming a Master Student
• On Course

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Golden Opportunity

• There are no similar products in the marketplace
  today
• Other products are merely putting a textbook
  online
• These products lack interactive features,
  assessments, individualization, customization and
  faculty tools

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Key Selling Point

• The program increases student retention and
  success.

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Technology helps guide students through the
critical first two weeks

• Make sure all students have started
• Monitor progress from the beginning
• Engaging material for the New Millennial
  Generation

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I liked how we actually had to read through the
chapters. If we did not have to read through the
chapters, I probably would not have. I wish that
every class was just the same. That way I would
learn so much more.
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Key Selling Point

• The program includes a wealth of resources for
  faculty.

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Resources for Faculty

• Classroom exercises
• Syllabus
• Research
• PowerPoint
• Internet Links

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How does the program help

• Students
• Faculty
• Administrators

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• Questions?