Mobile Commerce Mcommerce

1
Mobile Commerce (M-commerce)

• Alex Maldonado
• Mercy College
• INBS 510
• Intro to Internet Business Systems
• May 11, 2002

2
M-Commerce Overview

• Definition
• Drivers
• Mobile infrastructure
• Value Chain
• Technology
• Standards
• Mobile Applications
• Security Issues
• Limitations
• The Future

3
Definitions

• Any transaction with a monetary value that is
  conducted via a mobile network
• Any e-commerce done via a wireless device
• -Turban

4
Drivers of M-Commerce

• Characteristics
• Mobility
• Reachability
• Attributes
• Ubiquity
• Convenience
• Localization of products services
• Availability
• Declining Prices
• Improved Bandwidth

5
Mobile Infrastructure

• Hardware
• Cell Phones
• Attachable Keyboards
• PDAs/Pocket PCs
• Interactive pagers
• Screenphones

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Mobile Infrastructure

• Software
• Client Operating System (OS)
• Application interface
• Back-end legacy application software
• Application/Wireless middleware

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Mobile Infrastructure

• Transmission Media
• Microwave
• Satellites
• Cellular/Radio
• Infrared

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M-commerce Value Chain

• Platform Vendors gt Equipment Vendors gt
• Application Vendors gt Application Developers gt
  Content Providers gt Content Aggregators gt
• Portal Providers gt Network Operators gt Service
  Providers gt Handset Vendors gt Customers

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Wireless Technology

• Microbrowsers
• Bluetooth
• http//www.bluetooth.com/
• WLANs

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Standards

• Time-division Multiple Access (TDMA)
• Code division Multiple Access (CDMA)
• Wideband-CDMA (W-CDMA)
• Wireless Application Protocol (WAP)
• Subscriber Identification Module (SIM)
• Wireless Markup Language (WML)
• Voice XML
• Enhanced Data rates for Global Evaluation (EDGE)
• Universal Mobile Telecom Systems (UMTS)

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Mobile Applications

• Financial
• Marketing, Advertisement, Customer Service
• Intrabusiness
• B2B (supply chain)
• Individual consumers
• Location-based (l-commerce)
• Non-Internet

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Security Issues

• Viruses
• Smart Card solutions
• Back-end Solutions
• Public Key Infrastructure
• Mini-digital certificate (M-cert)

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Limitations

• Usability
• Lack of Standardized Security Protocol
• Insufficient Bandwidth
• Transmission Limitations
• Power Consumption
• Health Hazard issues

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Related Links

• http//content.techweb.com/tech/mobile/20020429_mo
  bile
• http//www.networkcomputing.com/1202/1202f1d1.html
  

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The Future of M-commerce

• The following Decreases the following Increases
  a positive future for m-commerce
• Decreases
• Prices of equipment services
• Increases
• Availability of devices / the cell phone
  phenomenon
• Bandwidth improvement faster service
• the explosion of EC in general