BCBGMAXAZRIA

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BCBGMAXAZRIA

• Noelle Taylor
• FMA 222
• March 24, 2004

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BCBGMAXAZRIA
MAX AZRIA

• Max Azria is the founder, designer, chairman and
  CEO of BCBGMaxAzria
• In 1989, BCBGMaxAzria was born.
• BCBGbon chic, bon genre.
• Azria owns and operates over 140 BCBGMaxAzria
  retail boutiques throughout the world.
• Saks Fifth Avenue, Neiman Marcus,
  Bloomingdales, Nordstroms, Macys

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BCBGMAXAZRIA
TECHNIQUE

• The Azria Style is marked with European Fashion
  and American spirit.
• Beautiful, seductive couture and deluxe
  ready-to-wear designs.
• Trend-setting, yet wearable looks that take
  todays modern woman from day to night, work to
  weekend.
• Elaborate in construction, directional and
  sophisticated with the finest fabrications.

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BCBGMAXAZRIA
COLLECTIONS
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BCBGMAXAZRIA
IMPACT ON THE INDUSTRY

• Continuously expanding, while defining trends,
  Max Azria has let the industry know that he is
  building a global empire.
• Reinforcing its position on the market,
  BCBGMAXAZRIA creates a critically acclaimed
  advertising campaign using top models, fashion
  photographers and stylists.
• Sex and the City, Friends and Will and
  Grace
• Madonna, Sharon Stone, Salma Hayek, Halle Berry
• Azria has created one of the most diversified
  fashion houses in the world.

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BCBGMAXAZRIA
CONCEPT

• One of the keys to BCBGMAXAZRIAs success has
  been his ability to mix his creative eye with his
  keen business sense.
• He redefined the designer category by offering
  innovative, high-quality clothing at contemporary
  price points.
• Evening dresses, denim, footwear, eyewear,
  swimwear, handbags and small other goods.

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BCBGMAXAZRIA
READY-T0-WEAR
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BCBGMAXAZRIA
ACCESSORIES
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BCBGMAXAZRIA
BEACHWEAR / FRAGRANCES
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BCBGMAXAZRIA
PRODUCT LINE
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BCBGMAXAZRIA
QUESTIONS