Getting Down

1
Getting Down Dirty with an Ad!

• Presented By
• Andrew Petkoff
• Carolyn Egan
• Thomas Dowell

2
Campbells Chunky Soup

• Large food company ad
• Analyze to determine
• the intended
• Audience
• Purpose
• Content
• Context

3
Audience

• Take a look at
• Color
• Professional football player
• Rugged, dirty
• Non-verbal statement
• Body posture
• With this information we can
• determine
• Aimed at males
• Aged teen through adults
• Athletes
• People with a dream to be like
• Matt Hasselbeck

4
Content

• Lack of color in all but image of can
• Makes the Can stand out
• Attention is drawn to the can, with the athlete
  being secondary
• Matt Hasselbeck
• Sweat Stain around neck
• Grime on arms and face
• Football in hand
• Campbells Chunky Soup
• Bold Words
• Slogan FEED YOUR NFL SIZE HUNGER

5
Campbells Chunky Soup

• Effective and easily understood ad
• By eating Chunky Soup, normal people can feed
  their hunger like an athlete

6
Purpose

• To persuade people with hungry appetites to
  purchase chunky soup
• A professional athlete is on the page because
  they are hardworking and most likely very hungry.
• Most football players are very big and probably
  eat a lot.
• If it is filling for the athlete, then it will be
  filling for the consumer.
• This ad also makes men feel that if they eat this
  soup, they will be like a professional athlete.

7
Context

• Matt Hasselbeck is on the front of the page.
• There is a can in the middle of the page.
• FEED YOUR NFL SIZE HUNGER
• It fills you up right