Ideas from The Tipping Point

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Ideas from The Tipping Point Marketing Our
Campus Career Center
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What is the Tipping Point?
A book by Malcolm Gladwell Things tip because of
the dramatic efforts of a select few Identify
and engage those few and you can tip things in
your direction
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Recruit the right champions
The Law of the Few There is a smaller, inner
circle of people within a larger target audience
that have the power to influence the entire group.
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Target those influencers

• Focus resources on these influencers first!
• Connectors
• Mavens
• Salesmen

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Connectors
Bring the world together A very small number of
people know a lot of people People who know and
relate well to many people- faculty,
administrators, students
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Identify our Connectors
Who in our career center has different contacts
in many different worlds? Who on our campus has
a natural gift for making social
connections? List 3 or 4 connectors!
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Mavens
Yiddish word for one who accumulates
knowledge Want to share their information Want to
educate and help- not persuade
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Reach Out to Our Mavens
Mavens are important because they have the
knowledge and social skills to help build our
center. Name several people on our campus who are
knowledgeable about the 21st century workplace
and the new career skills students need to be
successful.
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Salesmen
Energetic, Charming, Likeable Power to persuade
and convince us when unconvinced Have the it
factor
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Engage our Salesmen
Who on our campus has the charm and charisma to
help us sell our center? List faculty members
students look to for guidance and advice.
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Create a buzz

• How can we engage these campus influencers?
• Individually meet with influencers to tell the
  career center story and ask for suggestions

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Create a buzz

• How can we infect them with our message?
• Invite his/her class in the career center for a
  special activity

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List the Action Steps