Car Captain

1
Car Captain

• Marketing Plan

2
Product Definition

• We locate hard to find exotic and antique cars.
• Once specific car is located, we arrange for
  delivery of car anywhere in the world!
• We also offer many car accessories such as rims,
  tires, body kits, speakers, and hard to find auto
  parts.

3
Competition

• There isnt a lot of businesses that do this sort
  of thing so we really dont have too much
  competition, but we have better prices than all
  of them that do because we have our own delivery
  service that makes it cheaper to go through us.

4
Positioning

• Our company caters to a small group of people who
  already know what they want, but might need our
  help to obtain this certain thing.
• The benefit of the consumer using us is that we
  can help them obtain the cars for a lesser price
  than our competitors.

5
Communication Strategies

• We plan to advertise on the Internet and the TV.
  The show on the Discovery channel wouldnt hurt
  either.
• Our target consumer is a person who has a lot of
  money to throw around for a dream car.

6
Public Relations

• We will have real people there to answer phones
  and questions instead of machines answering
  phones.
• We will always work around the customers schedule.

7
Advertising

• We will advertise in every way possible
• We will also sell T-shirts so people can
  advertise for us while making money off the
  t-shirts
• Oh and the Discovery channel show would help out
  a lot too

8
Pricing

• Our price will vary depending on the car and if
  you want it delivered.
• We will match or beat any of our competitors
  price any day of the week.

9
Distribution

• We have our own delivery service so it would cut
  down the cost for the consumer.
• All accessories ordered from the website will be
  sent by UPS.

10
Success Metrics

• First year goals are to make enough money to not
  go under.
• The measure of success to failure is 50/50
• its a high risk high reward company
• Requirements for success are rich people who like
  exotic/antique cars

11
Summary

• Things I talked about today
• Product definition
• Competition
• Positioning
• Communication strategies
• Public Relations
• Advertising
• Pricing
• Distribution
• Success Metrics

12
Contact Info

• You can contact me at 1-888-CAPTAIN ask for the
  Captain or on the web at www.carcaptain.com

13
Thank You

• Thanks for your time and attention