Second Period

1
Second Period

• shopping

2
Assignment Check

• advertising campaign show the advertisement
  designed by your group and vote for the best one.

3
Warming-up Making a Guess

• Women in the United State spend about
  __________hours a week shopping, and men in the
  United sates spend about __________ hours a week
  shopping about half of the total time is buying
  ________________. People in the United States
  spend ______________of their income on housing
  and food.

seven
five
food and clothing
40 to 50 percent
4
Questions

• About how much time do you spend shopping each
  week?
• Is price an important factor when you make a
  purchase decision?

5
Listening 1 Ill get a camera
Task listen to the passage and mark the
statements true or false.

bonus ?? sharp clear distinct commercial ad.
6
True or False

• 1. John saved hard to buy a TV.
• 2. The shop assistant would get a bonus if he
  could sell the last camera in the shop.
• 3. The shop assistant showed John all kinds of
  models of TV and cameras for his choice.
• 4. The shop assistant wanted to show John how
  sharp the images on the screen were.
• 5. John was more interested in the pictures than
  in the camera.

7
answer

• T
• F
• F
• T
• F

8

• The friendly shop assistant was waiting for the
  days last and 100th customer to reach his sales
  target for his bonus.
• At that moment, a new commercial came into the
  screen introducing a popular brand of camera as
  well as some beautiful pictures it had taken.

9
Shoppers Beware

• Predict What are the common words used by the
  businesspeople to make their products sound as if
  cost less than they really do?
• Watch this TV clip. Write down the words used
  by companies to make you think the product cost
  less.

10
(key) Words used by the advertisers

• Off
• Rebate/ Instant In-store Rebate
• Cash back

• Free
• Save
• Starting at
• Starting from

11
Questions For Discussion

• Do these expressions really work? Why or why not?
• What kind of people do you think are more likely
  to be lured into purchasing by the expressions?
• Can you give examples about other promotional
  skills?
• Have you or your family ever regretted after
  buying something?

12
Listening 2 Are the free magazines free?

• Task listen to the dialog and fill in the
  missing words.

brochure booklet containing information about
sth. or advertising sth.
13
Listening 2 Are the free magazines free? (keys)

• 1. Its a give-away brochure you can easily found
  here and there.
• 2. Youre dreaming.
• 3. Its not really free.
• 4. it has nothing but ads.
• 5. Could be.

14
6. the ads paid for the cost of the brochure,
then I dont have to. 7. You bet you do. 8. The
cost of the ads is included in the products. 9.
Still, I think advertising is useful. 10.
Besides, you are free to turn a blind eye to the
ads.
15
Listening 3 Paying for the new clothes

• Task listen to the dialog and fill in the blanks
  with the information you hear.

closet?? tuition Levies
16
Listening 3 Paying for the new clothes (keys)

• 1. new clothes
• 2. didnt agree
• 3. has a closet full of clothes in good condition
• 4. pay for the university tuition and books

• 5. has to buy new clothes
• 6. come from middle ages
• 7. a part-time job
• 8. buy the daughter some new clothes

17
Thank You!