Rural Marketing Assignment

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Rural Marketing Assignment

• Harsha Mahadule 136
• Swati Khanduri 130
• Yash Bhawsar 133

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Objectives
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Current Situation

• 1. Village Sonawadi
• Population around 2000
• Family owning tractor 1
•  
• Pre owned tractor was brought
• Used for both personal works and available for
  hire.

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• 2.Village Gajawadi
•  
• Population around 1000-1200
• Families owning tractor 5
• Top the mind recall 1.Eicher and most villagers
  own it. 2. Mahindra. 3. Sonalika
• Tractors usually given for Hire.
• Purchase during Dussera.

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• 3. Village Paradi
• Population around 6000
• Families owning tractor none
•  
• Major occupation of people in the village is not
  farming. Most of the males of the village are
  workers/ laborers, mostly in Mumbai or Pune.
  People who had lands dont have them anymore
  because of the dam construction in village.
  People have lost there land and those who have,
  have very less which is mostly not into use.

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Challenges Faced

• High end product
• Land less People
• Small Lands
• Tractors Available for hire
• High usage Bullock Carts
• Expensive Products
• Difficulty in obtaining Loans

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Present Communication

• Eicher uses posters and banners
• Swaraj uses Road shows Heavily
• Swaraj relies on Positive Word of Mouth
• A few brands use Wall paintings
• Brands have very less visibility in these
  villages

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Recommendations

• Economically Stable people should be
  Targeted/Direct Marketing
• Events/Competitions (like Field ploughing, weight
  carrying, Pulling etc) where product features are
  Highlighted
• Influential people should be taken into
  confidence
• Increase in Visibility
• Loan Assistance (low mortgage, interest)
• Testimonials

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Thank you !!