Stop

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Stop Shop Test Drives Unipowers PSA
Unipower SolutionsWireless shopping device adds
convenience, and increases basket size

• George JetsonDirector of SalesStop Shop
• 22 August 2001

Jack MarkCTO and FounderUnipower Solutions17
October 2001
Revolutionizing the consumer experience
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Challenges that retailers face today

• Stagnant basket size
• Decreased customer loyalty
• Increased competition from specialty stores
• Limited service offerings
• Inability to target consumers at the critical
  moment that they are shopping

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Overview of the Stop Shop project

• Unipower Solutions introduces the Cart Companion,
  an interactive, wireless touchscreen tablet
• Offers location-relevant promotions and
  advertisements
• Displays shopper-appropriate coupons, specials
  and promotions
• Maintains shopping list information
• Lets shoppers place deli and other specialty
  orders
• Provides product locator by aisle
• Gives targeted specials information based on
  aisle location
• Offers self-scan for quick check-out

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Customer benefits

• Time savings and convenience
• Online shopping list management
• Find and select items more quickly
• Print circular is no longer needed
• Avoid standing in deli and prepared foods lines
• Reminder of items that have not been purchased
  for several days or weeks
• Money savings
• Easy to find savings opportunitiesstore specials
  listed by aisle
• Coupons and store promotions displayed on screen
• Get special offers only available through PSA

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Retailer benefits

• Attract new customers
• Increase basket size
• Customer will make more frequent trips to the
  store
• Provide better customer service
• Gain increased customer loyalty
• Manage shopping patterns
• Become primary source for customers HBC and
  pharmacy needs
• Get increased CPG advertising revenues

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About Unipower

• Founded in 1990 in the UK
• Offices in the U.S. and Europe
• Multi-channel grocery retail expertise
• Worldwide customers

Revolutionizing the consumer experience
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What we do

• Unipower provides multichannel retail solutions
• to help retailers attract new customers,
• increase share of customers shopping budgets,
• and improve customer relationships.

Revolutionizing the consumer experience
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revolutionising the consumer experience
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Multi channel solutions for horizontal portals
Consumer Lifestyle Applications
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The Integrated Shopping Experience
Store
In Store
Mobile

• PDA
• Scanner
• Call-Center

• PSA
• Mobile kiosk
• - Aisle order list
• - Coupons
• - Restaurant
• - Deli

Online
Catalogue
Home/Work

• Web Store
• Web List
• Call Center