What is Everyday Swim

1
What is Everyday Swim?

• Sustained increases in participation through
  culture change
• National project comprising eight local pilots
  (Easington, Kirklees, Islington, Lewisham,
  Telford, Woking, Suffolk, Wirral)
• Robust monitoring and evaluation what works and
  why

2
Achievements

• Opened up school and private pools
• Swim buddies
• Changes in policy (swim wear and child
  admissions)
• New format to open days
• New marketing
• Lessons for those who missed out
• New ambassadors

3
Numbers

• Local press coverage and promotions have reached
  100s of thousands
• 1,000 people to Lewisham Swim Weekend
• 700 to Woking Launch
• 500 at newly opened school pools this summer
• 35 of new swimmers who attended open days in
  Suffolk in February are still swimming regularly

4
sustained increase?

• Active People 2 will tell us overall numbers
• BUT
• Small scale, early indications and are good
  were bringing in and keeping new swimmers
• Achievements have changed the landscape in the
  project areas much has been mainstreamed as
  demand has been established

5
Local Learning

• People will swim if the circumstances are right
• Local partners have common goals
• Support of wide range of partners critical
• Myths around equity of provision
  participation

6
National Impact

• To get the nation active we need
• Clearer guidance for pool operators
• Better evidence for policy makers and budget
  holders
• Wider strategic engagement
• Wider recognition of the value of swimming

7
Local Learning National Impact

• Everyday Swim is bigger than the sum of its parts
• A unique opportunity to deliver, for the whole
  industry

8
Legacy

• Inspiration
• Evidence
• Clarity
• Changed landscape
• Sustained increases in participation