Focus Group Methodology - PowerPoint PPT Presentation

About This Presentation
Title:

Focus Group Methodology

Description:

Briefed on DLESE and NSDL, and demo of DLESE collection. Briefed on relationships between the World Wide Web, the DLESE Broad Collection, ... – PowerPoint PPT presentation

Number of Views:43
Avg rating:3.0/5.0
Slides: 7
Provided by: tsum
Category:

less

Transcript and Presenter's Notes

Title: Focus Group Methodology


1
Focus Group Methodology
  • Five focus groups science educators (n 38)
  • K-5, 6-12 (inservice and preservice group),
    undergraduate faculty (two groups)
  • Instructed to provide advice to DLESE and NSDL on
    policies, priorities, and best practices for
    building useful digital collections for classroom
    use
  • Each focus group lasted between 60 and 90
    minutes
  • Briefed on DLESE and NSDL, and demo of DLESE
    collection
  • Briefed on relationships between the World Wide
    Web, the DLESE Broad Collection, and the DLESE
    Reviewed Collection
  • Explanation of the 3Ps, how to develop
    importance categories
  • Each person directed to an individual computer
    and given 20 - 30 minutes to evaluate 4
    educational web sites
  • Getting to resources from bookmarks, not DLESE
  • Group discussion - contribute the positive and
    negative criteria, then 3Ps

2
Evaluation Rubric
3
Results (1) - Policies, Priorities, Practices
  • Scientific accuracy (policy, all groups but k-5)
  • Complement, dont replicate traditional materials
    (priority, all groups)
  • Libraries should label biased sites in the
    item-level metadata (all groups except K-5
    either policy or priority)
  • I know that you know
  • Library policies or priorities should limit the
    accessioning of sites with advertising (all
    groups)
  • Discrete advertising, preferably related to
    scientific or educational products, that does not
    detract from learning (i.e. no pop-ups)
  • Frustrated with current state of web resource
    design (all groups)
  • All sites had usability problems, but
    particularly ambiguously rated (0-1) sites
  • Presence of Distractions - Student time on task a
    concern across all grade levels

4
Results (2) - Calibration, Added Value
  • Gestalt ratings - people agree more on good
    resources (lower stdev) than bad (higher stdev)
  • Consistency between rankings of teachers and
    DLESE collections expert
  • Remarkable consistency in recommendations across
    middle, high, and undergrad groups
  • K-5 have very different concerns
  • Participants expect library metadata to add value
    over the content of resources, not just to
    summarize
  • High expectations for NSF-funded projects
  • Noting bias and classroom uses (but how?)
  • Accurate and more precise designation of grade
    levels (and standards)
  • K-5 reading level often assumed to be too high
  • Many grade ranges too broad

5
Recommendations - from JCDL
  • Shift from growing the collection quickly to
    growing it selectively
  • Higher standard of selection criteria for
    collections accessioning and funded cataloging
    efforts (distractions, advertising,
    interactivity)
  • Tightly couple collections development and
    library use
  • Co-development model provides context for design
    improvements, assessment, generating contextual
    information and reviewing
  • Library school district content provider
    partnerships
  • Reviewing
  • Identifying the problematic is as important as
    the good

6
Designing for Quality
  • Role of mediating tools such as digital libraries
  • Models unaided human mind lt-gt informational site
  • Predictive and Evaluative Judgments (Rieh 2002)
  • Relevance of search results
  • Metadata descriptions
  • Resources
  • Annotations and reviews

Library systems, policies, work processes
Write a Comment
User Comments (0)
About PowerShow.com