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PRIME

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Title: PRIME


1
  • PRIME
  • Business Practices in
  • the Pacific Rim/Latin America
  • Prof. K. Ravi Kumar
  • Vice Dean for International Programs

2
Course Objectives
  • Improve awareness and understanding of the
    economic, institutional, political, and cultural
    issues that are relevant in doing business in
    Latin America and Asia.
  • Develop a global mindset.
  • Compare and contrast the business challenges and
    opportunities abroad with those in the U.S.
  • Experience different business, cultural,
    political, and social contexts.
  • Integrate and apply the frameworks, models,
    tools, and concepts from your core classes to
    global real world settings.
  • Understand the challenges and opportunities of
    doing business in global markets.

3
Curriculum Design
  • 6 2-hour sessions devoted to country-specific
    instruction (Marshall faculty and country
    specialists)
  • 5 days spent visiting businesses and institutions
    onsite (business executives/industry
    specialists)
  • Final presentations

4
Course Components
  • Country Specific Lectures
  • Team Projects
  • Midterm
  • Field Trip
  • On-site Presentations

5
PRIME Sites
  • China Beijing/Tianjin
  • Shanghai/Hangzhou
  • Hong Kong/Shenzhen
  • Japan Kyoto/Osaka/Tokyo
  • Singapore/Thailand Singapore/Bangkok
  • Chile/Brazil Santiago/Sao Paulo
  • Mexico/Cuba Mexico City/Havana
  • USA Chicago/Milwaukee

6
1997-2004 Comparison
Cancelled China and Singapore due to SARS
7
Beijing/Tianjin
  • Coca Cola Legend
  • Makro Beijing Futian
  • ICBC Bank Yanjing Beer
  • Nokia Motorola
  • Tinghsin International

8
Shanghai/Hangzhou
Shanghai GM Bank of Shanghai Shimao Group
Shanghai Video Audio AIA Baoshan Iron
Steel Wahaha CITIC
9
Hong Kong/Shenzhen
  • Coca Cola Fujikon
  • Bank of China Walt Disney
  • Legend Star TV
  • Lee Kum Kee Café De Coral
  • Hang Lung Walmart
  • Yantian International

10
Kyoto/Osaka/Tokyo
  • Sharp Universal Studios
  • Canon Asia Pacific Land
  • Fast Retailing (UNIQLO)
  • Daikin Nissan

11
Santiago/Sao Paulo
  • Channel 13 Banco Santander
  • Nestle Viña Concha y Toro
  • Distribución y Servicio
  • ITAUTEC Bunge Fertilizer
  • Motorola Johnson Johnson


12
Singapore/Bangkok
Cisco Systems SembCorp Logistics Merrill
Lynch MTV GMM Grammy CP Group Canon
Hi-Tech Philips Semiconductors
13
Mexico City/Havana
Modelo Ceref Recycling TV Azteca Ford Walmar
t Banamex Partagas/Habanos Heber Biotec Havana
Club Hector Molinas PricewaterhouseCoopers
14
Chicago/Milwaukee
  • United Boeing
  • Sara Lee Harley Davidson
  • Abbott Lab W.W. Grainger
  • Motorola Tribune Company

15
Faculty Organization
  • PRIME Country Desk Officers
  • China/Hong Kong Japan
  • Chile/Brazil Singapore/Thailand
  • Mexico/Cuba USA
  • PRIME City Faculty
  • Beijing/Tianjin Shanghai/Hangzhou
  • Hong Kong/Shenzhen Kyoto/Osaka/Tokyo
  • Santiago/Sao Paulo Singapore/Bangkok
  • Mexico City/Havana Chicago/Milwaukee

16
Staff Organization
  • The Office of Logistics for MBA Global Programs
  • (Alias PRIME Office) Bridge Hall 101A
  • Phone (213) 740-1875
  • Fax (213) 740-7701
  • Email prime_at_marshall.usc.edu
  • Professor Ravi Kumar, Vice Dean
  • Anakkarat Barth, Director
  • Elaine Padilla, Assistant Director
  • Bernice Taylor, Program Coordinator

Plus staff from the Program Office and other
parts of Marshall
17
IMPRESSIONS
  • Extraordinary experience on virtually all
    fronts! Program, in my opinion, did absolutely
    accomplish its goal to give us a sense of Pac Rim
    management practices appreciation of How its
    Done different from and similar to the US.
  • The faculty provided great insights into the
    companies we visited. I was tremendously
    impressed by their expertise and professionalism.
    Huge added value.
  • Learned a lot through the consulting project,
    applying and integrating information learned in
    other classes throughout the first year.
  • PRIME, more than anything, distinguishes the USC
    MBA program. Nice job by the faculty and staff.
    Worth the price of admission.
  • I was tremendously impressed with the prestige,
    expertise and quality of the participants in the
    program. It was intense, exciting, worth every
    penny to get the information from the horses
    mouth from the source. The impact of traveling
    for the first hand experience. Priceless!! Do
    it again!

18
IMPRESSIONS
  • It was really great to be able to go into a
    country where the culture and lifestyle are so
    different from the US but still interact with the
    people due to such good planning and professors.
  • The companies were great, the places fantastic,
    and the professors informative.
  • The USC Prime Program was the biggest incentive
    for me to venture to LA and pursue my MBA
    interests in California. After having gone
    through the program, I was more than reassured
    that I made the correct decision in studying here
    at USC. In addition, I would recommend this
    program to anyone interested in getting an MBA
    with such rich merits that USC can offer.
  • I learned about the business world outside the
    U.S. I learned how business is conducted in
    China. Loved the trip!

19
General PRIME Timeline
  • July 2003 Deadline to turn in PRIME
    questionnaire passport and visa copies
  • (Located in Must Do Section. Return to MBA
    Program Office)
  • November 2003 Site Information Sessions
  • Website Open to Rank site
  • December 2003 Site Announcements 
  • Site Assignment Bilateral Trade
  • January 2004 Site Assignment Bilateral Trade Ends
  • Website open for Roommate Selection
  • Vaccination recommended, not required
    (consult with your doctor)

20
General PRIME Timeline
  • February 2004 Website Open for Project Selection
  • Roommate Selection ends
  •  
  • March 2004 Project Selection Website Closes
  • Project Teams Announced
  • GSBA 580 PRIME Class Begins
  • Visa Information/Application
  • April 2004 GSBA 580 PRIME Class Continues 
  • May 2004 Briefing Books Presentations
  • PRIME Travel
  • Final Presentation (on site)
  • Final Projects Due 

21
Websitewww.marshall.usc.edu/prime
22
Safety is Our 1 Priority!
  • Monitor situations on all PRIME sites
  • Communications with local partners, alumni and
    business community in PRIME countries
  • US State Department, CDC, WHO travel warnings
  • USC Policies
  • Cancellation of trips
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