2003 RYA Volvo Champion Club Seminar

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2003 RYA Volvo Champion Club Seminar

• East Zone

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Plan for today

• Part 1 Recruitment
• Part 2 Plans for Champion Club Scheme
• Part 3 RYA Youth Racing Update
• Part 4 RYA Recognition Update
• Part 5 Open Forum

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2003 RYA Volvo Champion Club Seminar

• What would you like to get from today?
• Are there any issues you would like to discuss?

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Part 1Recruiting
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• Is it important?

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Participation is declining
General Household Survey, 1996
BMRB Key Note Report, 2000

• Participation 12 months before interview

• Participation 4 weeks before interview

Source Key Note Report 2000 based on Target
Group Index, British Market Research Bureau
General Household Survey, 1990, 1993, 1996
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Sporting Participation Rates

• Golf has been active in promoting the sport, e.g.
• PGA-led media campaign
• Free beginner mini-golf lessons
• Golf for primary school
• Golf Foundation Charity

Sailing participation in US/Canada
Participation in other UK sports
Golf
Horse riding
Canada sailing
Tennis
Sailing
US sailing
US windsurfing
Source Key Note Report 2000 based on Target
Group Index, British Market Research Bureau
General Household Survey, 1990, 1993, 1996
National Sporting Goods Association (US), 2000,
Canadian Yachting Association Key Notes (TGI,
BMRB data), 2001 McKinsey analysis
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Highly Competitive Environment

• Decreasing population of young people.
• Increase in single parent families.
• Increasing curriculum demands.
• Increasing demands on parents and childrens
  leisure time.
• The electronic bedroom.
• Many competing attractive buzz activities.
• Many excellent sporting schemes in the market
  place for young people.
• Sporting schemes now devised are attracting even
  younger children.

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New Strategic Priority
Increasing participation in boating
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Successfully reversing the decline
Do you go sailing these days?
Suggested 2010 target is 1m
Challenge is to reverse currentdownward trendby
2004/5
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Focus on SAILING to Reverse the decline
Sailing

• Promotion to young age groups has highest impact
  on long-term boating participation
  (notwithstanding retention issues)
• Early participation will create spill-over
  benefits into other boating activities

Rationale
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Onboard
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How does this happen?
Onboard
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Onboard Model

• Support to local clubs / centres
• Professional coordinator
• Volunteer training for front line support
  volunteers
• School club link
• Local funding guidance
• Higher level sailing experience

• Well resourced existing centre or club
• Large water base
• Participation focused
• Strategically located

Key Sailing Centre (Hub)

• Stimulate young peoples interest
• First fun experience
• Raise awareness of opportunities
• Participate in a quality club environment

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Onboard Model
30 nationwide
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Wheres Onboard Now?

• Pilots
• Continue to collect evidence
• Produce detailed project plan
• Secure funding
• Onboard

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That is only one part of it
Onboard
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• Whos responsibility is it to increase
  participation?

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• RYA has a leadership role.
• Ultimate responsibility lies with clubs.

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• You need to recruit or eventually your club -and
  the sport in your area - will die.

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TODAYS 1ST FOCUS
Onboard
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HOW DO YOU GO ABOUT IT NOW?
Onboard
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Barriers to Stimulating Interest
Trial TASTER
Availability information
Awareness
Relevance
Barriers
Affordability
Continuing
Does sailing as a local activity register on
peoples radar screen?
Can they actually go and do it? Are young people
informed of local opportunities?
Do they think that it is an activity that is
right for them?
Can they continue? Are there appropriate
opportunities to continue?
Can they afford it?
Clubs dont make us welcome
Information and Promotion
Boring Uncool Image with peers
Expensive
Sailing clubs are for other people
Hard
Dangerous
Fear of Water
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Stimulating Interest Targeting Age Groups

• Do we need to?
• Peoples sporting choices are determined in
  formative years between 8-14.
• Enhance a young sailors chance to achieve their
  full potential within the sport.
• What age group should we target?

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Stimulating Interest Targeting Age Groups
Iain Percy Star Started sailing My parents
wanted to do a sport as a family so we all joined
Weston Sailing Club, Southampton. I learnt to
sail aged 4 in an Optimist dinghy.
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Stimulating Interest Targeting Age Groups
Ben Ainslie Finn Started sailing Aged 8 in
Restronguet Creek, Cornwall
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Stimulating Interest Targeting Age Groups
Paul GoodisonLaser Started sailing Aged 6 in
a National 12 and Topper at Ulley SC
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Stimulating Interest Targeting Age Groups
Leigh McMillian Tornado Started sailing I
sailed with my family in a clinker built dinghy
on picnic outings in Newtown Creek aged 8 and
from there I progressed into an Optimist
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Stimulating Interest Targeting Age Groups
Chris Draper 49er Started sailing Inspired by
my Father to take up the sport aged 6 in an
Optimist.
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Stimulating Interest - Recommended Target Age -

• Recommended target age group is 6-8.

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Stimulating Interest Getting Schools To
Participate

• Forming Links with Schools
• School Sport Co-ordinators
• Primary School Link Teachers
• School Teacher Requirements
• Fun
• Warm welcome
• Safe activity
• Quality tuition
• Opportunity for progression

Transport
Finance
Time
Teachers
Safety
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Providing First Fun Experience

• When?
• 1)Within the YearIt takes in the order of 6-10
  sessions for a young sailor to commit to the
  sport and sort out a boat.
• 2) Within the Week or Weekend

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Non-RTCs Providing A First Fun Experience

• Where are you placed if you are providing a
  taster to non-club members and you are not an
  RTC?

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Non-RTCs Providing A First Fun Experience

• Advised to become a RTC
• Train/Recruit Senior InstructorOne-off fee 180
  if you are a RYA Affiliated Club
• Adventure Activities Licence

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YOUNG PEOPLE ON TASTER PROGRAMMES

• Main Likes
• Fun
• Friendly
• Young instructors
• Fun teachers
• Bite size awards
• Open programmes where they decide pace of learning

• Main dislikes
• Bossy instructors
• Grumpy instructors
• Lack of choice of craft
• Fear of capsizing
• Shore based theory sessions
• Lack of immediate feedback

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Converting First Fun Participants to Participate
Further

• What have you tried?
• What else could be tried to increase the number
  participating further?

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Raising Awareness of Opportunities to Progress

• Target and hook the parents.
• Providing opportunities to progress that do not
  require an initial commitment.
• Target individuals to optimise available
  resources.
• Personally inviting young sailors to progress.

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What makes their parents bring them?
Raising Awareness of Opportunities to Progress

• Kids enjoy it
• Cheap childcare
• Recognised awards
• Regular sessions
• No initial commitment
• Relaxed attitude

• Safe
• Structured training
• Clean
• Comfortable
• Playground Mafia
• Company

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Providing Opportunities to Progress

• Card Based Training Scheme
• RYA Junior Scheme on coloured cards
• Stage 1 to Racing Blue Badge
• Rights and privileges based on colour
• Child driven, not set course
• Aim is to have fun in a safe and structured
  environment

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Providing Boats
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Encouraging Participation within the Club

• Regular fun training sessions
• Weekday Afternoons/Evenings
• Sunday am/pm
• Develop the social scene

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TODAYS 2nd FOCUS

• The majority of young participants love to
  compete.
• Encouraging participants to race provides the
  best method of retention.
• Increase the size of our talent pool

Onboard
Nurture racing
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HOW DO YOU GET YOUNG SAILORS INTO RACING NOW?
Onboard
Nurture racing
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What makes children keep going racing?
Sustaining Interest

• Its exciting
• Its safe
• No hassles
• Positive achievement
• Role models
• Educational

• Freedom
• Independence
• Teamwork
• Choice
• Intrinsic motivation
• Extrinsic motivation

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Sustaining Interest

• Weekly communication
• Email groups
• Group text messages
• Recognition

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What makes adults help?
Finding Volunteers

• Positive feedback
• Duty
• Company/friendship
• Group kudos
• Trident Scheme
• D of E awards

• Safe
• Structured
• Insured
• Training to RYA standards
• Achievable tasks

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Finding Volunteers

• New RYA Volunteer Website Seminars
• Launched at Sailboat 2004.

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2004 Olympic Games

• Plan for GBR success at the Olympic Games.
• Expecting greater TV coverage.
• Great opportunity to recruit.

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SUMMARY ACTION PLANNING
Onboard
Nurture racing
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Part 2Plans for the Champion Club Programme
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Shared Vision for RYA Champion Clubs

• Strong base of over 120 Volvo RYA Champion Clubs
  established during the last 3 years.
• Recognise the need to enhance the programme to
  ensure that we continue to build a vibrant club
  system across the UK.
• Seek your thoughts on the future direction of the
  programme.

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A Vision of a RYA Champion Club

• Strong Club Management Structure
• Good leaders and club philosophy
• Clear allocation of responsibilities
• Sufficient people resources
• Succession Plan
• Educated Individuals
• Clear safety policies and procedures

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A Vision of a RYA Champion Club

• Communication
• Strong club brand identity.
• Clear contacts within club
• Work with RYA
• Work with various sailing groups
• Strong local PR
• Good links with Commercial training centres
• Volvo/local sponsors

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A Vision of a RYA Champion Club

• Fleets
• Strong Junior Recognised Class Fleet
• Building Youth Recognised Class Fleet

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A Vision of a RYA Champion Club

• Recruitment
• Clear recruitment and participation goals
• Strong recruitment programme focussed on
  increasing racing participation
• Active role within onboard
• Good centre links
• Operates buddying system
• Large junior membership (should exceed youth
  membership)

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A Vision of a RYA Champion Club

• Race Training
• Clear Performance Goals
• All year round annual programme (crucial)
• Incorporates
• Regular Cub Race Training
• Regular Club Racing
• Class Association Open Training
• Class Association Open Racing Events
• Class Association National Racing Events
• RYA Championships

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A Vision of a RYA Champion Club

• Coaching
• Ongoing coach recruitment and development
  programme.

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Making it happen

• Increased HPM Focus
• Individual Club Development Reviews
• Bi-annual basis

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New Support Resources

• Strong Club Management Structure
• Standard Organisation and Management Policy
  Template
• Standard Safety Policy and Procedures Template
• Standard Risk Assessment Tool
• Volunteer Support Website and Training Seminars

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New Support Resources

• Recruitment
• Share best practice document.
• Develop boat provision models.
• Introduce Onboard programme.

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New Support Resources

• Race Training
• Produce model annual programme with performance
  goals.
• Share details of external training and
  competition opportunities.
• Appoint Zone Coaches to work closely with VCC
  coaches.
• Consider the development of more Club based
  competitions within the sport.

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New Support Resources

• Coach Development
• Introduce the opportunity for VCC coaches to work
  alongside Zone and National Junior Squad coaches.
• Expand our resource base for coach coaches.
• Consider the introduction of Junior Class
  Specific Coach Development Conferences.
• Provide clubs with details of coaches who could
  be contracted in to run higher level sessions.

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New Support Resources

• Coach Development
• Introduce the opportunity for VCC coaches to work
  alongside Zone and National Junior Squad coaches.
• Expand our resource base for coach coaches.
• Consider the introduction of Junior Class
  Specific Coach Development Conferences.
• Provide clubs with details of coaches who could
  be contracted in to run higher level sessions.

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New Support Resources

• Team of Experts
• The creation of a team of specialists to provide
  expert help clubs.

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New Racing Awards Scheme

• Proposing to establish a new Princes Royal RYA
  Youth Racing Awards Scheme
• Gold 17 plus
• Silver 16 plus
• Bronze 1 15
• Bronze 2 14
• Bronze 3 13
• Intermediate Racing 12
• Start Racing 11

Based on DoE Scheme incorporating skills, time,
physical education and community service