Employer Branding

1
Employer Branding

• Look inside to improve
• your business

2
Agenda

• What is a Brand?
• The 8 Principles
• Best Practice/Examples
• Your Business
• Questions

3
What is a brand?
4
Internal Branding
5
The 8 Principles

• Emphasise freedom not control
• Decentralise
• Do things differently
• Communicate your brand positioning to your own
  people first
• Keep it simple
• Operate across functions
• Think longer term
• Measurement

6
Best Practice
7
Case Studies
8
Your business
9
Questions