ONLINE MEDIA PR FOR THE DIGITAL AGE

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ONLINE MEDIA PR FOR THE DIGITAL AGE
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AUDIENCE PARTICIPATION
SMNR
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To find something comparable, you have to go back
500 years to the printing press, the birth of
mass media Technology is shifting power away
from editors, the publishers, the establishment,
the media elite. Now its the people who are
taking control.

Rupert Murdoch, Wired Magazine, July 2006
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ONLINE MEDIA WORLD
Editorial
Publishers
PROVIDERS
UGC
Chatter..
Chatter..
Blogs
TALK
FIND
Search engines
Social bookmarking and networking
PROPERTIES
Accessible
Global
Measurable
Durable
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ONLINE READERSHIP
Some stats Guardian unlimited 18.7million
users per month ABCe figures March 2008 Gizmodo
(gadget blog) 8.3million users per month Google
Analytics December 2007 The Register
4.9million users per month ABCe figures November
2007 MySpace and Facebook have around 110
million membershttp//www.scopical.com.au/article
s/News/6816/Facebook-now-more-popular-than-MySpace
Technorati tracking over 100 million blogs 3
billion videos watched on YouTube in January 2008
Source Antony Mayfield
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ONLINE READERSHIP
Source http//www.longtail.com/the_long_tail/200
8/07/how-long-will-t.html
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24 HOUR NEWS CYCLE
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90 SECOND NEWS CYCLE
1 second to press publish 2 seconds for a
blog to refresh 5 seconds to email, link or
tag 15 seconds for readers to form an opinion
and/or leave a comment 60 seconds for a blog
search engine to crawl and index the blog post
4 seconds for the blog post to plateau, amplify
or disappear 2 seconds for this cycle to
repeat from the beginning 1 second to realise
the world is changing
Source Mike Manuel
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TRUST
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THE LONG TAIL

http//www.novelr.com/2008/02/08/the-long-tail-and
-online-fiction-how-to-get-read and The Long Tail
by Chris Anderson http//www.longtail.com
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ONLINE PR TOOLS

• Online media relations
• Word of Mouth
• Customer engagement
• Search Engine Optimisation

• Blogger outreach
• Blog build and development
• Online brand monitoring
• Search Marketing

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EXAMPLE
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(No Transcript)
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Technorati 8,668 Comments 8
Alexa 3,166 Technorati 5 Comments 49
Alexa Spain 233 Technorati 163 Comments 34
Alexa 103 Technorati 69 Comments 66
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Some stats 64 pieces of coverage 3,786 unique
views on webitpr.com Over 11,000 hits on image on
webitpr.com 22 delicious saves of webitpr.com
release 45 blog reactions
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CONCLUSION
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Thanks
ADAM PARKER WEBITPR.COM ADAM_at_WEBITPR.COM BLOG
WWW.SHOWMENUMBERS.COM 07810 837193