IAMAI Digital Marketing Conference

1
3rd Digital Marketing Conference
The Blended Search Revolution
Milind Mody ( CEO ) Chief Executive Officer
www.eBrandz.com
2
Simple Search Result page
3
How Blended Universal Search changed the search
landscape.
17 of search engine users click video in blended
search results
31 of search Engine Users Click images in
blended search results
36 of search engine users clicks News in blended
search results
4
Before and After Blended Universal Search - Heat
maps
Changed linear scanning behavior of search
results.
Reduces importance of first few positions on
search results page
5
What are we as marketers doing?
Local Search Submissions
6
Customer Reviews
Many Others
7
Social Media Websites
How video Search Works
8
Social Media Websites
Video Submissions -
9
Social Media Websites
Google Video results for One Natural Experience
10
Social Media Websites
Youtube result for Dr Cameron Rokhsar
11
Social Media Websites
Image Submissions-
Presentation Submission-
12
Social Media Websites
Online Hubs -
Social Bookmarking Sites
13
Blended Search and Reputation management
How to do reputation management?
(1) Use all above Social Media websites and
create keyword rich profiles on them.
(2) Create Blogs and get included in BlogRoll of
other popular blogs.
14
Online Press Release Submission
- Hot link keywords with your URL if possible
- Include keywords in your Title
Internet Marketing
15
Blended Search and Reputation management (
contd..)
(4) Use bookmarking and clipping services
(5) Create your own network of websites and get
links to them.
(6) Create profiles on Google Friendly networking
websites
16
How to stay on top of these changes?
(1) Keenly monitor websites which are Search
Engine Friendly.
(2) Have a backup plan if any website loses favor
with Google.
(3) Follow Search Engine Acquisitions. They will
give you a hint of what to expect in future from
Search Engine.
(4) Follow Google, Yahoo and MSN search patents.
17
www.eBrandz.com