DD4U

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By Jeremy Curtis, Cynthia Kelly, Chris Glezos
Alan Pannier

• DD4U

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Company Description

• Established to meet the transportation needs of
  college students under the influence of alcohol.
• Goal is to provide a safe affordable form of
  transportation.
• 50,000 college students in Salt Lake Area.

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Environment

• Reduce number of DUIs as well as drunk driving
  fatalities.
• Environmentally friendly
• Competitors include taxi companies, campus
  shuttles, and drunk friends.

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SWOT Analysis
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Research

• Research shows 88 of college students have
  partaken in the consumption of alcohol.
• 71 of them found themselves frequently stranded
  after drinking.

• 81 claimed they would use a designated driving
  service if affordable.
• Price range 3 - 5

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Marketing Objectives

• Obtain strong customer base
• Cover startup costs after first year
• Acquire funding through advertisement
  sponsorships and donations.
• Double profits by end of second year.

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Target Market

• Local college students between the ages of 18
  23.
• Westminster College
• University of Utah
• Salt Lake Community College

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Product Strategy

• Passenger vans that comfortably hold up to twelve
  people.
• Exceptional customer service
• Offering water and bread to combat common
  hangover as well as barf bag.
• Convenient, Quick, and Reliable
• Certified Drivers

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1-800-3DD-4YOU
DD4U
Anytime Anywhere
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Distribution

• Multi-channel Mechanism
• Online Reservations
• Centrally located headquarters
• Strategically located vans
• Out sourcing through partnerships with businesses
  and universities

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Promotion
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WWW.DD4U.COM
DD4U
1-800-3DD-4YOU (333-4968)
ANYTIME ANYWHERE 4 ALL YOUR DESIGNATED DRIVING
NEEDS
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Pricing
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Implementation and Evaluation
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Effective

• Effective
• Effective
• Effective
• Effective
• Effective
• Effective

DD4U