Welcome to the Big Top

1
Welcome to the Big Top!

• School PR is a Three-Ring Circus!
• Juggling Tasks While
• Jumping Through Rings of Fire
• Abby Knagg, Dallas County Schools
• www.dcschools.com
• aknagg_at_dcschools.com

2
Opportunities to Serve
3
Expect the Unexpected
4
A Day in the Life
5
Get Your Ducks in a Row

• Ultimate goals
• Identify wish list
• Create a project timeline
• Do your homework
• Dont be hasty!

6
Dont Hate on a Plan B

• Things change! Pick up and move forward.
• In tough times, reach out for your resources!
• Call on the peeps who
• speak your language.

7
Onward Again!

• Research vendors
• Meet them face to face
• Request their portfolio
• Communicate openly about expectations

8
How is a CMS Different?

• Support
• No code!
• Manage permissions
• Auto-formatting
• Reports/Log
• Easy to save/hide information
• The list goes on

9
Its Never Just One More Plate.

• The ever-changing field of school communications
  brings lots of opportunities.
• The flattery of a full plate eventually creates
  quite the belly ache!
• Is it okay to say, Enough is enough ?

10
Delegation is Your Friend!

• Everyone needs a
• support team!
• Establish an
• accountability system

11
A Finished Product?

• Is a website EVER finished?
• Remember that your website represents your
  districts image
• Follow the 3-Click Rule
• Continue to update and improve